This specific seminar introduces you to the basic concepts of Visual Merchandising, providing the necessary skills knowledge and basic techniques on which the entire philosophy of effective product display as well as the Retail Store is based.

The programme, you can understand how to design the image and layout of a store, including all the corresponding exterior and interior elements that define it such us: lighting, atmosphere, themes, materials, furniture and the use of in- display systems store.

You will become familiar with the analysis of Consumer Buying Behavior and the importance of Visual Merchandising. You will be informed on the most important trends related to retail marketing.

You will learn the Principles of Design along with the theory of Chromatography, thus laying the proper foundations for optimal merchandise presentation and window display.

Finally, in the age when new technologies are rapidly changing the purchasing options of the consuming, you will also be informed with Online Visual Merchandising, learning how a showcase is arranged online & the important elements of an e-shop.

Attending the Visual Merchandising programme offers multiple benefits for you:

Professional Development: Understanding the fundamentals of Visual Merchandising enables you to develop a competitive approach to store decoration and product display.

Improving the Customer Experience: Learn how to create an attractive and operational in-store environment that focuses on the customer experience and increases the likelihood of a sale.

Create Eye-catching Displays: Understand how to create eye-catching product displays that grab customers’ attention.

Understanding Emotional Connection: Learn how to create an emotional connection with customers through the store environment and product presentation.

The seminar is addressed to all professionals who are active in the field of retail sales, such as store owners, employers in retail stores, professionals in the wider field of Fashion, such as fashion stylists, who wish to expand their clientele by providing additional services such us Visual Merchandising.

• Online: the monitoring of the programme can be done fully online in real time, having access to the courses and content of the programme is possible in real-time through the easy-to-use and modern platform of IST College.
• On-Demand: The programme offers the possibility of on-demand attendance. This means that you will have access to video-recorded lessons that you can watch or refer to during the course. This means that you can access video lectures during the training.
• Mixed: Create your own flexible study schedule using any of the above tracking modes in combination.

An Interior Decorator studies and shapes any space by combining aesthetics and functionality.

The route, through the History of Art and Design, colors and their contribution to psychology, types of furniture, materials, lighting and finally the combination of all the above, will take you on a journey to this creative space. You will learn both theoretically and practically how to implement your thoughts and ideas.

The role of Interior Decoration is important, because as he/she is acquainted with the various of decoration styles and can create dynamic projects which will assist in promoting the products being sold. Instagram accounts and symbolically impressing the public and key factors. A wonderful path of knowledge through various types and styles getting to know the combination of fabrics, patterns, materials and colors will determine the success of the result.

• Professional Development: Upgrade your skills and gain experience that can guide you into a career in the decoration industry.
• Creative Expression: Develop your ability to create unique and impressive interior environments.
• Practical Application: Immediately apply knowledge to real constructions and projects.
• Create Your Own Identity: Explore your style and create your own signature in the field of Interior Design.

The programme is addressed to:

• Those who love decoration and want to learn theoretically and practically how to transform the spaces they want.
• Those interested but who do not have knowledge of decoration as well as to professionals in the sector: engineers, architects, brokers, manufacturers, sellers of home goods, furniture, etc.

Renovation of Apartment/ Office/ Shop

Presentation of Proposal for Remodeling – Renovation of Space

By attending the “Diploma in Fashion Management” programme of IST College, you will acquire not only the valuable theoretical knowledge for the successful organization, management, promotion and development of a fashion company, but also all the practical skills required, through your participation in individual projects and workshops .

With the guidance of the programme’s specialized speakers as well as a group of important and renowned people in the field of fashion who, as Guest Speakers, will convey their own knowledge, experience and success stories, you will acquire all the resources to work in the field of Fashion, regardless of the specific subject (eg clothing, footwear, e-shop, event management, social media management, etc.) and if you are already in the Fashion Industry you will improve and renew your professional profile.

Through the “Diploma in Fashion Management” you will learn in detail about all the parameters of a Fashion Business and thus you will gain the knowledge to develop a Business Plan and Business Canvas Model. After establishing cognitive foundations around Fashion according to Social Psychology, we will analyze its importance in relation to the Market and Trade. With this program you will understand the entire Fashion Value Chain, the Key Sectors of the Industry and the Business Opportunities that exist.

The Marketing & Branding Strategy will be analyzed as well as all the elements that make up the Corporate Identity (Brand Identity), how Market Positioning is done, but also how a strong Competitive Advantage is built. At the same time, among the key points that will be analyzed are Consumer Behavior, Strategic Market Research and Risk Management. Another important module is Sustainability & Sustainability Plan, CSR (Corporate Social Responsibility) and Ethics in Fashion Leadership.

You will also focus on the principles of Fashion communication through Advertising (writing, design) and Public Relations (case studies) as well as Event Organization & Fashion Shows.

Two main sections that will be analyzed are Fashion Buying & Merchandise Planning and Visual Merchandising, which you will examine both in terms of physical stores and how it now works online (creating a Fashion E-shop).

Finally, in the era when new technologies change rapidly and Social Media play a decisive role in the promotion and reputation of any business, you will deal extensively with the Digital Strategy of the Business, the promotion of the Fashion Brand in the modern world of Media such as e.g. print, digital media and Influencers, Fashion Blogging, Facebook/Google/Instagram etc.

This specific programme will provide you with the necessary knowledge to grow as a business in the field of Fashion, analyzing one by one the steps for building a healthy and modern Fashion business. You will learn the tools & techniques of creating, growing and redesigning a fashion business as well as the specific skills an entrepreneur must possess in order to stand out in a globally competitive market.

• Global Understanding of the Fashion Industry: Participants will gain an in-depth understanding of Fashion, covering all aspects from design and production to marketing and sales.
• Practical Skills for Fashion Business: Participants will develop practical skills covering the design, production, management, sales and promotion of a fashion business.
• Marketing and Branding Strategy: They will understand the importance of marketing strategy and how to build a strong brand in the Fashion market.
• Business Plan Development: By analyzing all the parameters of a fashion business, participants will be able to develop a business plan and a Business Canvas Model.
• Understanding New Trends and Technologies: With extensive references to Digital tools and new technologies in Fashion, participants will be in touch with the latest developments.