Through the “Diploma in Fashion Management” you will learn in detail about all the parameters of a Fashion Business and thus you will gain the knowledge to develop a Business Plan and Business Canvas Model. After establishing cognitive foundations around Fashion according to Social Psychology, we will analyze its importance in relation to the Market and Trade. With this program you will understand the entire Fashion Value Chain, the Key Sectors of the Industry and the Business Opportunities that exist.

The Marketing & Branding Strategy will be analyzed as well as all the elements that make up the Corporate Identity (Brand Identity), how Market Positioning is done, but also how a strong Competitive Advantage is built. At the same time, among the key points that will be analyzed are Consumer Behavior, Strategic Market Research and Risk Management. Another important module is Sustainability & Sustainability Plan, CSR (Corporate Social Responsibility) and Ethics in Fashion Leadership.

You will also focus on the principles of Fashion communication through Advertising (writing, design) and Public Relations (case studies) as well as Event Organization & Fashion Shows.

Two main sections that will be analyzed are Fashion Buying & Merchandise Planning and Visual Merchandising, which you will examine both in terms of physical stores and how it now works online (creating a Fashion E-shop).

Finally, in the era when new technologies change rapidly and Social Media play a decisive role in the promotion and reputation of any business, you will deal extensively with the Digital Strategy of the Business, the promotion of the Fashion Brand in the modern world of Media such as e.g. print, digital media and Influencers, Fashion Blogging, Facebook/Google/Instagram etc.

This specific programme will provide you with the necessary knowledge to grow as a business in the field of Fashion, analyzing one by one the steps for building a healthy and modern Fashion business. You will learn the tools & techniques of creating, growing and redesigning a fashion business as well as the specific skills an entrepreneur must possess in order to stand out in a globally competitive market.

• Global Understanding of the Fashion Industry: Participants will gain an in-depth understanding of Fashion, covering all aspects from design and production to marketing and sales.
• Practical Skills for Fashion Business: Participants will develop practical skills covering the design, production, management, sales and promotion of a fashion business.
• Marketing and Branding Strategy: They will understand the importance of marketing strategy and how to build a strong brand in the Fashion market.
• Business Plan Development: By analyzing all the parameters of a fashion business, participants will be able to develop a business plan and a Business Canvas Model.
• Understanding New Trends and Technologies: With extensive references to Digital tools and new technologies in Fashion, participants will be in touch with the latest developments.