The MSc International Marketing equips you with the practical know-how needed to lead across the international marketing sector. The programme offers you a thorough grounding in business, and the more specialist concepts and applications of marketing management. You will be exposed to the relational nature of marketing and how strategic marketing planning and communications can aid the success of an international organisation. You can choose to study the course online or face-to-face.
You will refine your decision making and analytical skills, as well as gaining valuable experience in elements of research, presentation, teamwork and problem solving, increasing your value in a competitive job market.
Delivered 100% online, this programme is accredited by the Chartered Management Institute (CMI) and awarded by The University of Law. Graduates will receive a Level 7 Certificate in Strategic Leadership and Management alongside their degree.
The students can choose to study the course full-time over one year or part-time almost two years.
This postgraduate degree is ideal if you are interested in a career as a marketing manager or management professional.
The programme is delivered in an interactive way with a real-world focus. Students will be provided with online lectures and workshops for each module by the University of Law. There will be interactive activities, with other students, and business tasks to complete. You will be supported by academic staff in undertaking activities and tasks. To prepare for these tasks, students will be directed to a range of electronic learning resources including e-books, professional body resources, the FT and online databases.
Learning is further supported by online resources, including the Financial Times, case studies, simulations, learning videos, reading materials, online testing, and feedback.
IST will provide you with the support and lectures in a classroom in order to give you the opportunity for face-to-face education.
The University of Law Business School recognises the demands faced by students balancing study with other aspects of life. We are committed to providing you with the flexibility you need to successfully complete your course. Online students can therefore now choose to undertake the course over 12 months or on a part-time basis over 21 months.
As a part-time student you’ll still access the same high quality of teaching as your fellow full- time comrades. You’ll enjoy the same benefits as if you were studying full time with the only difference being that you’ll study one module at a time enabling you to balance studying with other commitments.
At The University of Law Business School, we give you the opportunity to gain your postgraduate degree entirely online, with the same standards of tuition and academic rigour as you’d find on our campus programmes. As well as having the freedom to study with us from any location worldwide, you’ll receive dedicated support from our faculty members and have access to careers guidance throughout the duration of your programme.
Whichever online programme you choose, you’ll acquire the skills, competencies, and business acumen needed to take your career forward through our full range of innovative online study resources, which allow you to create your own timetable and fit your studies around your personal and professional commitments.
With your postgraduate study materials delivered directly to your PC, laptop, tablet, or smartphone at the time and location of your choice, you’ll have the freedom to get the knowledge and skills that leading employers are looking for – wherever you are in the world.
As an online student, you’ll have access to:
- A range of professionally produced tuition videos to support each module, featuring detailed animations to help you absorb complex concepts
- Case studies taken from the real business world to help strengthen your learning
- Downloadable reading materials, so you can revise on-the-go
- Varied assessments and assignments and complemented by online discussions with your programme tutor and classmates
- An online library of international recognised journals, databases, newspaper articles, and primary source materials
- Interactive VoiceThread videos where you can comment on tutor-led presentations via webcam
- One-to-one student support, including a personal tutor who will supervise your academic development throughout the duration of the course
The course will cover the following core modules:
- International Marketing Leadership (30 credits)
- Managing Organisational Reputation (30 credits)
- Business Analysis and Decision Making (30 credits)
- International Emerging Themes (30 credits)
- Research Methods, Professional Development and Dissertation/ Project (60 credits)
ACADEMIC REQUIREMENTS: A UK Honours degree at a minimum of second class 2.2, or equivalent and
LEVELS OF LANGUAGE PROFICIENCY: IELTS level 6.5 in English or equivalent
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