Duration

32 hours

Ways of Attendance

Online / On demand

Language of Delivery

Greek

Start Date

TBA

Location

Athens, Greece

Description

The training seminar for Scientific Associates of Medical Information consists of 8 training sessions of 4 hours and is designed to cover theoretical knowledge, required skills as well as practical tips & tricks in the field, thus offering a useful guide for interacting with Professionals Health, whether the goal is Scientific Information for pharmaceutical products, or the promotion of self-care products. The programme is not limited to the needs created in the field, but offers useful, practical tools to help improve internal communication. Finally, it gives the possibility of self-improvement, through the conduct of Role plays.

Key Highlights

  • Specialized seminar in the pharmaceutical market
  • Interactive tracking mode
  • Analysis – discussion of real cases
  • Guest speakers: Acclaimed active market executives
  • Monitoring flexibility
  • Role plays

Objective of the programme

  • Consolidation of knowledge of the operating framework and the overall health ecosystem
  • Strengthening communication with Health Professionals, but also with the company’s internal departments
  • The application of negotiation and active listening techniques
  • The ability to develop and formulate a personalized value proposition to the Healthcare Professional
  • The shift from feature to product advantage and the shift from ‘product’ to ‘person’

Monitoring Benefits

  • To provide the necessary supplies to enter the domestic and multinational pharmaceutical market through theoretical knowledge, transfer of experiences and practical examples
  • To improve the skills of Medical Visiting workers by analyzing the whole health ecosystem and the requirements of the different stakeholders
  • To highlight the value of using all (including digital) communication channels
  • To highlight practical tips & tricks that answer the needs on the field
  • To offer ways of continuous self-improvement

  • Enhancing the performance of the medical information team
  • Improving communication between internal departments and the information department
  • Understanding and transferring market insights to internal departments
  • Link products – corporate image to a common value proposition

  • Scientific Medical Information Departments of Greek and Pharmaceutical Companies.
  • Departments of information and promotion of self-care products in pharmacies.
  • Information and promotion departments for diagnostic devices and medical tools

Who it is addressed to

The programme is aimed at:

  • Young people who want to start their career in the pharmaceutical market and in the field of health in general.
  • Scientific partners of pharmaceutical companies.
  • Sales executives from other trades or industries who want to get into Medical Information and product promotion in the wider healthcare space.

 

Lectures

Dimitris Thanopoulos has studied Biology and Business Administration. He was, for more than 20 years, a sales and marketing executive in the field of the multinational pharmaceutical industry, passing through different multinational companies and different therapeutic categories, with areas of responsibility both in Greece and in foreign countries. Having many years of experience in the field, but also in the management of sales teams, he designed a seminar adapted to the needs of pharmaceutical information teams, as well as the promotion of self-care products. Today he continues his career, both at the level of education and in the field of digital health ecosystems.

Study Programme Structure

  • Introduction, expectations from the programme
  • The role of S.E.E. and requirements
  • Product knowledge, from data to benefits and from product to patient
  • Knowledge of market, competition, area of ​​responsibility
  • Basic principles of communication
  • The steps of the Medical Visit
  • Discovering the need, presenting the opportunity
  • Role plays

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