Duration
32 hours
Ways of Attendance
Online / On demand
Language of Delivery
Greek
Start Date
TBA
Location
Athens, Greece

Description
The training seminar for Scientific Associates of Medical Information consists of 8 training sessions of 4 hours and is designed to cover theoretical knowledge, required skills as well as practical tips & tricks in the field, thus offering a useful guide for interacting with Professionals Health, whether the goal is Scientific Information for pharmaceutical products, or the promotion of self-care products. The programme is not limited to the needs created in the field, but offers useful, practical tools to help improve internal communication. Finally, it gives the possibility of self-improvement, through the conduct of Role plays.
Key Highlights
- Specialized seminar in the pharmaceutical market
- Interactive tracking mode
- Analysis – discussion of real cases
- Guest speakers: Acclaimed active market executives
- Monitoring flexibility
- Role plays
Objective of the programme
- Consolidation of knowledge of the operating framework and the overall health ecosystem
- Strengthening communication with Health Professionals, but also with the company’s internal departments
- The application of negotiation and active listening techniques
- The ability to develop and formulate a personalized value proposition to the Healthcare Professional
- The shift from feature to product advantage and the shift from ‘product’ to ‘person’
Monitoring Benefits
Who it is addressed to
The programme is aimed at:
- Young people who want to start their career in the pharmaceutical market and in the field of health in general.
- Scientific partners of pharmaceutical companies.
- Sales executives from other trades or industries who want to get into Medical Information and product promotion in the wider healthcare space.
Lectures
Study Programme Structure
- Introduction, expectations from the programme
- The role of S.E.E. and requirements
- Product knowledge, from data to benefits and from product to patient
- Knowledge of market, competition, area of responsibility
- Basic principles of communication
- The steps of the Medical Visit
- Discovering the need, presenting the opportunity
- Role plays
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