Duration

6 hours

Monitoring Method

Online & On demand

Language of Delivery

Greek

Start Date

TBA

Location

Athens, Greece

Description

The Artificial Intelligence (AI) for Hospitality Program is designed to highlight the developments and opportunities that AI will bring to the hospitality industry. It is a full hands on (practical) crash course that presents and analyzes the technological developments in the industry. Upon its completion, participants will be able to immediately apply all the contents that will be mentioned (eg tools such as ChatGPT, to improve image, discover new prospects, customers, improve reputation and reviews, etc.).

Basic information

  • The duration of the program lasts 6 hours and ideally up to 20 people can participate.
  • The training takes place either live in a place of your choice, or online.
  • The training is provided by a highly qualified professional instructor with high standards and knowledge of the subject.
  • Upon completion of the training program, a certificate of attendance as well as rich training material is provided to the participants.
  • The possibility of adapting the training to your own specialized needs (customization) is provided.

Key Highlights

In order to fully understand the content of the program, the participants will have the opportunity to familiarize themselves with the subject through an interactive game with multiple choice questions.

Lectures

Yiannis Angelakis is the founder of Engage Media and business consultant in matters of commercial planning and development through digital infrastructures. He has extensive teaching experience training company executives and students on digital marketing, artificial intelligence, e-commerce and digital transformation. He is a graduate of the Department of Media Communication and Culture of Panteion University, specializing in Marketing, and since 1997 he has been professionally active in sector of digital & interactive media. He has been a high-ranking executive in important companies such as Forthnet, and Kathimerini.

Structure

  • Introduction to Artificial Intelligence: What it is, challenges, changes and effects on the tourism market.

  • Optimizing the Online Presence: Image analysis and approaching new customers.
  • Specialized Content Creation Tools: Attracting interest through content.

  • Increased Bookings Using Artificial Intelligence.
  • Improving Reviews, SEO Rankings, & AI Automations (Loyalty, Customer Satisfaction Surveys, etc.).

  • Selected Examples and Use Cases: AI reservation systems, experience chatbots, innovations, etc.).

  • Applications and Advantages of Virtual Assistants and Impact on Visitor Decision.

  • Computer Vision Applications in the Tourism Sector: Hotels, restaurants, etc.

  • Dynamic Pricing Applications: Predictive Models and Revenue Management.

  • Improving energy autonomy through the use of advanced technologies.

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