Duration

9 hours

Μοde of Delivery

Blended Learning

Language of Delivery

Greek

Start Date

23 November 2026

Location

Athens, Greece

Description

The “Artificial Intelligence (AI) for Hospitality & Restaurants” seminar is an intensive 9-hour training programme that combines cutting-edge AI tools, real-world business examples, and hands-on practice, specifically designed to address the evolving needs of the hospitality and restaurant industries.

Artificial Intelligence is creating new opportunities for hotels, restaurants, and tourism businesses, transforming the way they engage with customers, streamline operations, and drive business growth.

Throughout the programme, participants explore practical AI applications in marketing, sales, customer service, and operational management. They also discover how to leverage process automation, data analytics, Revenue Management, and Menu Engineering to improve operational efficiency, optimise performance, and increase profitability.

With a strong focus on practical implementation, the seminar equips hospitality professionals with the knowledge and skills needed to integrate Artificial Intelligence into their daily operations, with no prior technical knowledge required.

Target Audience

The programme is designed for professionals seeking to harness the potential of Artificial Intelligence in the hospitality and restaurant industries.

Specifically, it is ideal for:

  • Owners and executives of hotels, restaurants, and hospitality businesses.
  • Hotel Managers, Front Office Managers, and Operations Managers.
  • Restaurant Managers, F&B Managers, and food service professionals.
  • Professionals working in Marketing, Sales, Reservations, and Revenue Management.
  • Tourism entrepreneurs looking for innovative ways to grow their businesses and improve operational efficiency.
  • Professionals interested in gaining hands-on experience with modern AI tools.

No prior knowledge of Artificial Intelligence or programming is required.

Benefits of Attending the Programme

What Will You Be Able to Do After Completing the Programme?
  • Strengthen your business’s digital presence by creating targeted content and leveraging modern SEO and Generative Engine Optimization (GEO) strategies.
  • Enhance the customer experience through AI Chatbots, Voice Agents, and automated communication and customer service solutions.
  • Identify new revenue opportunities by applying dynamic pricing strategies, Revenue Management techniques, cross-selling, and upselling.
  • Optimise menu performance by analysing dish popularity and profitability using AI-powered tools and data analytics.
  • Streamline daily operations by implementing automation solutions for inventory management, procurement, and operational processes.
  • Make more informed business decisions by using data to forecast demand, evaluate performance, and identify opportunities for improvement.
  • Use Artificial Intelligence safely and responsibly by understanding the fundamental principles of personal data protection and the European regulatory framework.

Professional AI Toolkit

Practical Tools to Take Your Business Forward

The learning experience doesn’t end with the final session.

Participants gain access to a Professional AI Toolkit, featuring valuable resources designed to support the practical application of Artificial Intelligence in their workplace.

The Toolkit includes:

  • AI Tools Collection: A curated selection of Artificial Intelligence applications tailored to the hospitality and restaurant industries.
  • Ready-to-Use Prompts: Practical, ready-made prompts for marketing, communication, customer service, and business operations.
  • Prompt Engineering Guide: Practical guidance on creating effective prompts and making the most of AI tools.
  • Training Materials: Supporting notes and practical examples for future reference.

A comprehensive set of resources designed to help participants turn knowledge into practical skills and integrate AI into their daily professional activities.

Modify Methods

  • Live Online: The programme can be attended online in real time through IST College’s modern and user-friendly digital learning platform, providing direct access to live classes and all course materials.
  • On-Demand: Participants have access to recorded sessions for supplementary learning purposes. These recordings are provided to complement live teaching and support the overall learning experience.

Lecturer

Giannis Angelakis is a business consultant specialising in commercial strategy, Digital Marketing, and business growth through modern digital technologies.

He is the founder of Engage Media and Cortex9.ai, with extensive experience in the hospitality industry, having collaborated with leading tourism organisations and hotel groups in Greece and internationally.

He is also an experienced trainer and keynote speaker, focusing on Artificial Intelligence, digital transformation, and business development.

Structure

  • How AI is transforming the tourism, hospitality, and restaurant industries.
  • Emerging consumer trends and evolving customer behaviours.
  • Evaluating digital presence and identifying opportunities for business growth.
  • Leveraging business data for more effective strategic planning.

  • AI applications to improve customer communication and increase bookings.
  • Managing online reviews and digital reputation.
  • SEO, GEO, and strategies to enhance online visibility.
  • Automation solutions for loyalty programmes and customer satisfaction surveys.

  • Creating professional text, images, and videos using AI tools.
  • Developing targeted content for different customer segments.
  • Leveraging AI applications to enhance marketing and sales communication.
  • Real-world examples from hospitality and restaurant businesses.

  • Leveraging AI and Business Intelligence to analyse business performance.
  • Forecasting demand based on historical data and external factors.
  • Automating procurement and inventory management processes.
  • Reducing waste and optimising resource utilisation.

  • Digital Concierge: Exploring AI Chatbots that make a difference, database organisation, automated updates, and human-in-the-loop processes.
  • Influencing Guest Decisions: Managing customer enquiries, tracking interactions, and integrating AI assistants with existing business systems.

  • Prompt Engineering: Structuring effective prompts with clear objectives, business context, target audiences, relevant data, constraints, and desired output formats.
  • GEO Optimisation: Optimising online listings for specific target audiences, monitoring and leveraging rankings on booking platforms, and applying best practices to improve visibility.

  • Menu Optimisation & Revenue Generation: Identifying cross-selling and upselling opportunities to increase revenue.
  • Menu Development: Enhancing menu structure and descriptions based on customer preferences, brand identity, and available business data. Exploring recommendations for side dishes, food and beverage pairings, bundled offers, room service, and cross-selling opportunities between accommodation and dining services.
  • Dynamic Pricing Strategies: Developing demand-based pricing scenarios, promotional offers, and dynamic pricing strategies for off-peak hours and low-demand periods.

  • Introduction to Menu Engineering: Analysing sales performance, dish popularity, and contribution margins based on recorded costs.
  • Operational Efficiency: Exploring AI-driven improvements across business operations, including F&B management, procurement, infrastructure maintenance, energy management, supply chains, and inventory control.
  • Revenue Management: Applying dynamic pricing techniques and predictive Revenue Management models to optimise business performance.

  • Responsible AI Practices: Managing sensitive data securely, obtaining customer consent where required, and adopting responsible and secure AI practices.
  • GDPR & EU AI Act: Understanding the European regulatory framework, compliance procedures, and data protection requirements.

An interactive discussion exploring the role of Artificial Intelligence in shaping the future of the hospitality industry, highlighting emerging opportunities, challenges, and potential applications.

Interactive Learning Experience

Participants reinforce their knowledge through hands-on exercises and interactive learning games, applying the concepts and AI tools introduced throughout the programme to real-world scenarios relevant to their own businesses.

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