Duration

12 hours

Μοde of Delivery

Online & On demand

Language of Delivery

Greek

Start Date

29 October 2026

Location

Athens, Greece

Description

Artificial Intelligence is fundamentally transforming the way we work. Its capabilities have advanced significantly, with modern AI systems now able to conduct research, analyze files and data, generate content in various formats, leverage digital tools, and perform complex tasks through workflows, automations, and AI agents.

The “Artificial Intelligence: Tools & Practical Applications” programme is designed for professionals who want to move beyond basic ChatGPT usage and discover how to integrate AI into their daily work in a practical, structured, and effective way.

Participants explore cutting-edge AI tools and applications, learning how to select the most suitable solutions based on their specific needs and objectives, craft more effective prompts, work with files and data, and streamline complex processes using Artificial Intelligence.

With a strong emphasis on practical application, the programme features live demonstrations, real-world business cases, hands-on activities, challenges, and professional scenarios, enabling participants to develop valuable knowledge and practical skills they can immediately apply in their workplace.

Benefits of Monitoring

Upon completion of the programme, participants will have gained practical knowledge and up-to-date AI skills that they can immediately apply in their daily professional activities.

  • Enhanced Productivity: Leverage AI to complete everyday tasks more efficiently, including emails, reports, presentations, research, brainstorming, planning, and analysis.
  • More Effective Research & Analysis: Use AI for market research, competitive analysis, file and data processing, information synthesis, and decision-making support.
  • Professional Content Creation: Generate and refine texts, images, presentations, concepts, scripts, and content tailored to various professional needs.
  • From Prompts to AI Workflows: Design structured, multi-step workflows for tasks that can be reused and adapted to different needs.
  • AI Agents & Automations: Understand how AI agents and automation tools can support more complex and repetitive tasks.
  • Applications in Marketing, Sales & Business Development: Apply AI to customer persona development, market segmentation, marketing plans, sales proposals, and the identification of new business opportunities.
  • Selecting the Right AI Tool: Develop the ability to identify and select the most appropriate AI tools based on specific objectives and task requirements, without relying on a single platform.
  • Safe & Responsible AI Use: Understand key considerations related to privacy, personal and corporate data protection, AI hallucinations, copyright, information verification, and human oversight.

Why choose the programme

  • Hands-on Learning: Put knowledge into practice through live demonstrations, hands-on activities, and real-world business scenarios.
  • Cutting-Edge Curriculum: Go beyond basic ChatGPT usage and explore advanced AI capabilities, including Deep Research, Multimodal AI, AI Workflows, Automations, and AI Agents.
  • Explore Multiple AI Tools: Discover the capabilities of leading AI platforms such as ChatGPT, Gemini, Claude, Copilot, and Perplexity, and learn how to choose the right tool for each task.
  • Immediate Workplace Application: Apply AI effectively across Research, Content Creation, Marketing, Sales, Business Development, and Productivity.
  • Beyond Prompts – Advanced AI Processes: Learn how to leverage AI to design structured workflows, automate repetitive tasks, and manage complex, multi-step processes.
  • Designed for Professionals: Benefit from a practical, accessible, and easy-to-follow learning experience, with no coding skills or prior technical knowledge required.

Who it is addressed to

The programme is designed for professionals and businesses looking to integrate Artificial Intelligence into their daily operations and take full advantage of its latest capabilities.

More specifically, it is ideal for:

  • Managers, executives, and entrepreneurs
  • Freelancers and consultants
  • Marketing, Sales, HR, and Business Development professionals
  • Social Media Managers, Content Creators, and Account Managers
  • Startups and small and medium-sized enterprises (SMEs)
  • Employees and self-employed professionals seeking to develop modern AI skills
  • Individuals already using ChatGPT or other AI tools who want to explore their advanced capabilities and maximize their potential.

No technical background or programming skills are required.

Lecturer

Giannis Angelakis is the founder of Engage Media and a business consultant specializing in commercial strategy and business growth through digital technologies.

He has extensive teaching experience, delivering training to corporate executives and students in Digital Marketing, Artificial Intelligence, E-commerce, and Digital Transformation.

He holds a degree in Communication, Media and Culture from Panteion University, specializing in Marketing, and has been professionally active in the field of digital and interactive media since 1997.

Throughout his career, he has held senior management positions at major organizations, including Forthnet/NOVA Group and Kathimerini.

Structure

  • ChatGPT, Gemini, Claude, Copilot, Perplexity, and modern AI applications
  • Large Language Models (LLMs) and Generative AI
  • The latest capabilities of modern AI systems
  • From questions and prompts to research, analysis, and task execution
  • How to choose the right AI tool for each specific need

  • Emails and Professional Communication
  • Reports and Summaries
  • Brainstorming and Idea Generation
  • Planning and Task Organization
  • Automation of Repetitive Tasks
  • Verification and Quality Control of AI-Generated Outputs

Participants are invited to propose ways in which a business (specific case study) could leverage Artificial Intelligence to its benefit.

  • Text Creation and Editing
  • Image Generation
  • Presentations and Visual Content
  • Scripts and Concepts
  • Content Planning & Social Media
  • Professional Communication

  • Customer Personas & Segmentation
  • Marketing Plans
  • Business Proposals
  • New Products and Services
  • Identifying Business Opportunities
  • Business Use Cases

  • LinkedIn Content
  • Professional Communication
  • Content Ideas & Personal Positioning
  • Leveraging AI to Strategically Build and Strengthen Your Professional Presence

Participants will conduct a final review together with the instructor, reflecting on the full programme content (with some fun elements included).

  • Market Research
  • Competitive Analysis
  • Information Search and Synthesis
  • File and Data Analysis
  • Decision-Making Support

Participants will conduct a final review together with the instructor, reflecting on the full programme content (with some fun elements included).

Modes of Delivery

  • Live–Online: The programme can be attended online in real time through IST College’s modern, user-friendly digital learning platform, providing direct access to live sessions and educational materials.
  • On–Demand: The programme also offers flexible, asynchronous learning. Participants have access to recorded sessions, which serve as supplementary resources to support and enhance their learning experience.

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