Duration
80 hours
Monitoring Method
Full-time
Language of Delivery
Greek
Start Date
TBA
Location
Athens, Greece
Description
By attending the “Diploma in Fashion Management” program of IST, you will acquire not only the valuable theoretical knowledge for the successful organization, management, promotion and development of a fashion company, but also all the practical skills required, through your participation in individual projects and workshops .
With the guidance of the program’s specialized speakers as well as a group of important and renowned people in the field of fashion who, as Guest Speakers, will convey their own knowledge, experience and success stories, you will acquire all the resources to work in the field of Fashion, regardless of the specific subject (eg clothing, footwear, e-shop, event management, social media management, etc.) and if you are already in the Fashion Industry you will improve and renew your professional profile.
Objectives of the programme
Through the “Diploma in Fashion Management” you will learn in detail about all the parameters of a Fashion Business and thus you will gain the knowledge to develop a Business Plan and Business Canvas Model. After establishing cognitive foundations around Fashion according to Social Psychology, we will analyze its importance in relation to the Market and Trade. With this program you will understand the entire Fashion Value Chain, the Key Sectors of the Industry and the Business Opportunities that exist.
The Marketing & Branding Strategy will be analyzed as well as all the elements that make up the Corporate Identity (Brand Identity), how Market Positioning is done, but also how a strong Competitive Advantage is built. At the same time, among the key points that will be analyzed are Consumer Behavior, Strategic Market Research and Risk Management. Another important module is Sustainability & Sustainability Plan, CSR (Corporate Social Responsibility) and Ethics in Fashion Leadership.
You will also focus on the principles of Fashion communication through Advertising (writing, design) and Public Relations (case studies) as well as Event Organization & Fashion Shows.
Two main sections that will be analyzed are Fashion Buying & Merchandise Planning and Visual Merchandising, which you will examine both in terms of physical stores and how it now works online (creating a Fashion E-shop).
Finally, in the era when new technologies change rapidly and Social Media play a decisive role in the promotion and reputation of any business, you will deal extensively with the Digital Strategy of the Business, the promotion of the Fashion Brand in the modern world of Media such as e.g. print, digital media and Influencers, Fashion Blogging, Facebook/Google/Instagram etc.
This specific program will provide you with the necessary knowledge to grow as a business in the field of Fashion, analyzing one by one the steps for building a healthy and modern Fashion business. You will learn the tools & techniques of creating, growing and redesigning a fashion business as well as the specific skills an entrepreneur must possess in order to stand out in a globally competitive market.
Monitoring Benefits
Entry Requirements
Lectures
Structure
Workshop
During the Diploma, the participants, under the guidance of the lecturers, will create a project entitled “Creating a Business Canvas for the Fashion Business”
Topics of Presentations Guest Speakers
Modes of Delivery
The program is offered to:
- Scheduled Department at our facilities – 68 Sygrou St. (Next to Sygrou Metro – Fix)
- Online participation in the classroom during the course following the course schedule (modern distance learning).
- E-learning with on-demand watching video lessons in your own time with a personalized study program, through the modern educational platform of IST College (asynchronous distance learning).
- Blended Learning: Create your own flexible study program using any of the above tracking methods in combination.
Certification
Certification
The Diploma is certified for the quality of its subject matter, its lecturers, the way students are evaluated, but also the quality of its material, with the Advanced level Quality Training Label scheme by ACTA – Technovlastos of the Aristotle University of Thessaloniki.
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