Duration

Full time-1 year

Μοde of Delivery

On site, Online & On demand (providing additional support to the learning process)

Language of Delivery

Greek

Start Date

October 2026

Location

Athens, Greece

Description

The Global BBA programme is an undergraduate programme offered by IST College, with a three-year duration of study and the award of a Bachelor’s degree upon successful completion. Depending on the programme of study attended, graduates of the IEKs can enter directly into the third year of the BBA.

Objectives of the programme

  • Because you will gain a broad insight into the world of business and management, from academics and industry professionals with a wealth of years of experience.
  • Because you will gain the knowledge not only to be able to stand out from the competition but also to start your own business idea.
  • Because you will have the opportunity to get in touch with market executives through masterclasses creating a very powerful networking.
  • Because at IST College we make sure to provide you with high quality education, multi-level training as we give you the opportunity to attend certified seminars alongside your studies and at no extra cost, building not only a strong CV, but also acquiring practical knowledge.

Structure of the Programme of Studies

  • Market research and analysis
  • Strategic marketing
  • Operational marketing and communications
  • Community management
  • Digital strategy and e-reputation
  • Management and business

  • Sales and data analysis
  • Winning new customers and building loyalty
  • Sales-Marketing Action Plan (PAC-M)
  • Promotional Allowance & Communication – Marketing Budgeting (PAC-M)
  • Sales proposals and calls for tender
  • Finance and accounting

  • Commercial negotiations and intercultural practices
  • Commercial relations law
  • Leadership

  • Sales team management (with a cross-cultural team)
  • HR development
  • Managerial communication
  • Performance management and activity control
  • Entrepreneurship and innovation

More Information

As a graduate of the Global BBA programme, you can work as a consultant.

as a business consultant, as a management staff in organisations and as an executive in small and medium sized companies, such as:

  • Multinational companies
  • Banks
  • Financial institutions, banks, banks, financial institutions, banks, banks, industries
  • Multinationals, banks, financial institutions, banks, banks, financial institutions, financial institutions, banks, financial institutions, banks, financial institutions
  • Service Providers, Service Providers etc.

You can also create and develop your own business. At IST College we support entrepreneurship and encourage innovation, we develop various activities to support our students and graduates in designing and creating new Start Ups. Through the entrepreneurial competition, Crazy Business Ideas, that we have created, highly successful Start Ups have emerged, such as Taxibeat, Simple Apps, Pollfish, Phee, Sourcelair etc.

The International Undergraduate Programme in Business Administration is addressed to graduates of private and public Certificate of Vocational Training. They have successfully completed their two-year program and hold a diploma of Certificate of Vocational Training, who wish to upgrade their studies in just 1 year, by directly enrolling in the 3rd year of the academic programme, acquiring an internationally recognized Bachelor’s degree and thus enhancing their professional rehabilitation prospects, both in Greece and abroad.

The direct enrolment in the 3rd year of studies (top-up) requires the presentation of the Certificate of Vocational Training INTERDISCIPLINARY ORGANISATION FOR THE RECOGNITION OF ACADEMIC AND INFORMATION TITLES of a private or public I.E.K. from a programme of related specialisation, such as:

  • Management and Economics Executive
  • Management and Economics Executive in the maritime sector
  • Management and Economics Executive in the field of Tourism
  • Management and Economics Executive in the Health Sector
  • Marketing, Advertising and Product Promotion Executive (MARKETING)
  • Logistics services manager (LOGISTICS)
  • Computerised Accounting – Technical Office Executive
  • Secretary to Senior and Executive Secretaries

The Global BBA degree provides the opportunity to continue your studies at postgraduate level.

The programme is offered in class at scheduled sessions within our facilities located on 68 Syngrou Avenue (next to the ‘Syngrou – Fix’ Metro station). Through our modern educational platform you also have the opportunity to follow classes live on line (synchronous e-learning) as well as on demand (recorded sessions), at your own time and pace.

A Certificate of Vocational Training (VEK) and an Official Academic Transcript issued by a public or private Greek Institute of Vocational Training in a relevant specialisation.

Teaching is in Greek.

The registration process is simpler and shorter than ever!

You can register in the following ways:

Α) Online

You can download the registration form here and send it completed to admissions@ist.edu.gr, along with the necessary registration documents (to view them click here) and proof of deposit (to view the bank accounts click here.)

Β) By visiting IST College

The IST College Administrative Staff will be at your disposal to help you register. All you need is to come to IST College with the necessary registration documents (to view them click here.)

The way the already affordable IST College tuition fees are paid is very flexible. In consultation with IST College financial services, it is possible to pay in instalments or in a lump sum with a corresponding discount.

You can also apply for one of the scholarships offered by IST College in cooperation with well-known companies and organisations. For more information here.

It is important to note that by paying your tuition fees, apart from attending the courses, you will enjoy a range of privileges and services at no extra charge such as:

  • Registration
  • Use of the IST College Library
  • Use of the IST College Library
  • Participation in the Examinations
  • Use of the IST College Modern Education Platform
  • Issuance of all certificates of study, grades and certificates from both IST College and the partner university
  • Participation in seminars, events and conferences organised and offered by IST College
  • A card that ensures preferential prices in college-affiliated shops of various sectors and services

Download the Study Guide here.

The qualifications awarded by the higher education institutions partnered with IST may be recognised as professionally equivalent to degrees awarded by Greek Universities, in accordance with the terms and conditions of Greek legislation (Presidential Decree 38/2010), following an application to the Autonomous Department for the Implementation of European Legislation (ATEEN) of the Greek Ministry of Education.

Professional equivalence relates exclusively to the professional use of the qualification, including access to regulated professions, participation in public sector recruitment procedures (e.g. ASEP competitions), and other professional rights. It does not constitute academic recognition of the degree.

If you have previously completed relevant studies (at a Vocational Training Institute (IEK) or a university), these may be recognised through the transfer of academic credit, allowing you to enrol directly in an advanced year of the programme, where applicable.

The recognition of prior learning and advanced entry does not affect your eligibility to apply for professional equivalence recognition by ATEEN (see Council of State, Plenary Decision 178/2023).

IST staff remain available to graduates to provide information and guidance regarding the procedures for obtaining professional equivalence recognition of their qualifications.

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