Duration

44 hours

Monitoring Method

Online & On demand

Language of Delivery

Greek

Start Date

9 December 2024

Location

Athens, Greece

Description

The Social Media & Influencer Marketing program aims to equip you with the tools and knowledge needed to gain the attention and trust of your audience in the world of Digital Marketing and provides the opportunity to delve into the elements of visibility and communication through Social Media.

Monitoring Benefits

Attending the program offers multiple benefits for participants:

You will acquire all the theoretical and practical knowledge required to stand out on social media and create effective advertising campaigns.

The seminar provides practical knowledge, techniques and ideas that can be directly applied in your daily activity.

You will be informed about the latest models and effective trends in the marketing industry.

You will learn how to create a professional personal brand that will highlight your personality and make you recognizable in the digital world.

You’ll gain the knowledge and skills needed to grow your social media presence and create content that excites audiences.

You will understand the criteria that companies follow for the selection of influencers, ensuring your cooperation with business success.

You will learn how the human factor is key to creating successful partnerships and approaching potential sponsors and partners.

Objectives of the program

  • Promote the business / website in an effective way, using tools and
  • Social Media techniques.
  • Acquisition of specialized knowledge for the application of new design and implementation tools in
  • Social Media.
  • Understanding how to promote and advertise through Social Media to achieve optimum
  • projection.
  • Update on new Marketing trends and effective and targeted implementation
  • strategies.
  • Correct approach to followers on Social Media.
  • Placement of the human factor as a central means of approaching partners and sponsors.
  • Acquiring skills for the right approach to companies, creating a brand based on
  • personality and increasing popularity.
  • Providing necessary knowledge and criteria for the selection and evaluation of potential influencers.

Target Audience

The Social Media & Influencer Marketing program is aimed at:

  • Anyone who wants to gain an in-depth knowledge of Social Media.
  • Business executives who wish to improve their presence on social networks and to
  • develop effective advertising campaigns.
  • Freelancers who wish to harness the power of Social Media for
  • promotion and development of their professional brand.
  • Businesses that wish to strengthen their presence on social media and develop
  • collaborations with influencers.
  • Aspiring influencers who want to go professional.
  • Professionals who work in the field of Social Media & Digital Marketing and wish to
  • create successful partnerships and engaging content.

Lectures

Samata Loukia has studies in Economics (National and Kapodistrian University), MSc in e-Business and Digital Marketing and a postgraduate degree (PMBA). He works as a Digital & e-Commerce Marketing Manager in a nutritional and health supplement company and is co-founder & CEO of Fertility Route, an online medical & tourism agency specializing in IVF.

Programme content

Facebook, TikTok, Snapchat, Twitter, Instagram, Pinterest, YouTube, Google My Business, LinkedIn, Slideshare.

Definition of influencer and different types of influencers.

The media used by influencers.

Implementation of Influencer Marketing through Instagram and TikTok.

Reasons why a company should consider Influencer Marketing.

Create a content plan that will engage the audience.

How to approach a business and what material to send.

How to choose the ideal influencer for your collaboration.

Essential tools to help you successfully implement Influencer Marketing.

Monitoring Methods

  • Online: The program can be followed completely online in real time, accessing the courses and content of the program through the easy-to-use and modern platform of IST College.
  • On-Demand: The program offers on-demand monitoring. This means you will have access to video lessons that you can watch or refer to during training.
  • Mixed : Create your own flexible study plan using any of the above tracking methods in combination.

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