Duration

28 hours

Ways of Attendance

Online & On demand

Language of Delivery

Greek

Start Date

TBA

Location

Athens, Greece

Description

The purpose of the Social Media Marketing training course is the in-depth understanding and practical application of the basic operating principles of the most popular Social Media (Facebook, Instagram, Twitter, Pinterest, Tik Tok, Shapchat, LinkedIn, YouTube)

Through this 28 hour course, you will learn how to plan, develop, shape and implement a comprehensive social media marketing strategy. You will also learn how to choose the right tools that suit each business, understanding in depth the role they play in the promotion of companies and their interaction with the public.

Objective of the Programme

  • Promote your business / website effectively, using social media tools and techniques
  • Approach the followers of the social media platforms correctly
  • To acquire the specialized knowledge required to implement the new design and implementation tools
  • Learn in depth how to promote and advertise through social media to get the best possible exposure.

Programme Benefits

The seminar will give you practical knowledge, techniques and ideas for immediate application in your everyday life. You will acquire all the theoretical and practical knowledge to have a distinct presence on social networks and to successfully create advertising campaigns!

Programm Structure

  • Facebook
  • Tik Tok – Snapchat
  • Twitter – Instagram – Pinterest
  • YouTube / Google My Business
  • LinkedIn – Slideshare
  • Social Media Ads

Who it is addressed to

  • For anyone who wants to gain in-depth knowledge of Social Media
  • To business executives
  • To freelancers
  • In business

Lectures

Loukia Samata has studies in Economics (National and Kapodistrian University), MSc in e-Business and Digital Marketing and a postgraduate degree (PMBA). He works as a Digital & e-Commerce Marketing Manager in a nutritional and health supplement company and is co-founder & CEO of Fertility Route, an online medical & tourism mediation company specializing in IVF.

Monitoring Methods

The programme is offered to:

  • Online participation in the classroom during the course following the course schedule (modern distance learning).
  • E-learning with on-demand watching video lessons in your own time with a personalized study programme, through the modern educational platform of IST College (asynchronous distance learning).
  • Blended Learning: Create your own flexible study programme using any of the above tracking methods in combination.

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