Duration

40 hours

Monitoring Method

Online & On demand

Language of Delivery

Greek

Start Date

February 2025

Location

Athens, Greece

Description

This specific seminar introduces you to the basic concepts of Visual Merchandising, offering you the necessary knowledge and basic techniques on which the entire philosophy of effective product display as well as the Retail Store is based.

Through the program, you will understand the design of the image and layout of a store, and all the corresponding exterior and interior elements that define it: lighting, atmosphere, themes, materials & construction methods and the use of in- display systems store.

You will become familiar with the analysis of Consumer Buying Behavior & the importance of Visual Merchandising and examine the most important trends related to retail marketing.

You will learn the Principles of Design and the theory of Chromatography, thus laying the proper foundations for optimal merchandise presentation and window display.

Finally, in the age when new technologies are rapidly changing the way we buy, you will also deal with Online Visual Merchandising, learning how a showcase is translated online & the important elements of an e-shop.

Monitoring Benefits

Attending the Visual Merchandising program offers multiple benefits for participants:

Professional Development: Understanding the fundamentals of Visual Merchandising enables you to develop a competitive approach to store decoration and product display.

Improving the Customer Experience: Learn how to create an attractive and functional in-store environment that improves the customer experience and increases the likelihood of a sale.

Create Eye-catching Displays: Understand how to create eye-catching product displays that grab customers’ attention.

Understanding Emotional Connection: Learn how to create an emotional connection with customers through the store environment and product presentation.

Entry Requirements

The seminar is addressed to all professionals who are active in the field of retail sales, such as store owners, workers in retail stores, professionals in the wider field of Fashion, such as fashion stylists, who wish to expand their clientele by providing additional services Visual Merchandising.

Lectures

Anastasia Apostolidou is a Fashion Management & Marketing Lecturer with over 15 years of experience and international contribution in the field of Fashion. Possesses a wide range of industry knowledge. He has been active in the field of Academic Research & Education for the last 7 years, having collaborated with distinguished universities in Sweden, India, China and Greece. At the same time, he deals with business consulting, mentoring and coaching, with an awareness of holistic development and evolution.

Structure

  • Basic VM Definitions
  • Goals
  • The History of VM
  • Consumer Behavior & Retail Marketing Trends

  • Design & Methodology
  • Shop Layout
  • Space Planning & Productivity Measurement,
  • Construction & Projection Materials
  • Lighting

  • Line
  • Form
  • Shape
  • Space
  • Colour

  • Basic Principles of Projection Design
  • The Programming Rules
  • Creating an Effective Showcase
  • Mood Boards
  • Mood Boards
  • Views & Product Presentation
  • Items and Items
  • Creating an Atmosphere in the Store

  • Presentation of concrete examples and advice from the business world

Modes of Delivery

The program is offered with:

  • Scheduled Department at our facilities – 68 Sygrou St. (Next to Sygrou Metro – Fix)
  • Online participation in the classroom during the course following the course schedule (modern distance learning).
  • E-learning with on-demand watching video lessons in your own time with a personalized study program, through the modern educational platform of IST College (asynchronous distance learning).
  • Blended Learning: Create your own flexible study program using any of the above tracking methods in combination.

Certification

The seminar is certified for the quality of its subject matter, its presenters, the way students are evaluated, but also the quality of its material, with the Advanced level Quality Training Label scheme by ACTA – Technovlastos of the Aristotle University of Thessaloniki.

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