Duration

12 hours

Μοde of Delivery

Online & On demand

Language of Delivery

Greek

Start Date

11 May 2026

Location

Athens, Greece

Description

The seminar “Artificial Intelligence: Tools and Practical Applications” provides a comprehensive overview of developments in the field of Artificial Intelligence (AI) and the changes that have occurred in the daily lives of individuals and businesses.

The programme has been designed to provide the fundamental knowledge required to understand the capabilities of Artificial Intelligence, while also emphasizing practical uses and tools that can be utilized by professionals and businesses. During the program, some of the most popular AI tools are presented, such as ChatGPT, Google Gemini, Claude, Microsoft Copilot, Grok, Perplexity, DeepSeek, NanoBanana, Gamma, NotebookLM, among others, while their application in improving business operations is analyzed in a practical manner.

Benefits of Monitoring

Participation in the programme offers multiple benefits for attendees:

  1. Professional Development: Upgrade your skills and acquire the ability to use and leverage Artificial Intelligence applications.
  2. Practical Application: Immediately apply knowledge and tools to enhance productivity, discover new ideas, and identify professional opportunities.
  3. Personal Branding: Improve your image and develop your professional profile regardless of your field of activity.
  4. Content Creation: Create original content (text, images, videos, etc.) for any use.

Why choose the programme

Depending on participants’ interests, goals, and needs, the programme can offer a range of benefits:

  1. Familiarization with Artificial Intelligence: Understanding the basic principles, modes of operation, and uses of Artificial Intelligence.
  2. Acquisition of New Skills: Application of practical techniques and AI tools, along with an understanding of the appropriate mindset for achieving targeted and high-quality results.
  3. New AI Tools: A variety of AI tools (both free and paid) will be introduced and used, highlighting their potential and usefulness through specific examples.
  4. Advanced Commands – Prompt Engineering: Upon completion of the programme, participants will be able to use advanced “prompts” in order to obtain specialized responses from AI tailored to their specific needs.
  5. Utilizing Artificial Intelligence in Business: Practical methods will be presented for improving productivity and internal operations at various levels, enhancing corporate image, increasing sales, and creating new growth opportunities, etc.

Who it is addressed to

The programme is addressed to:

  • Businesses and business executives who wish to understand both the fundamental principles and the practical applications of Artificial Intelligence at a business level.
  • Freelancers across all sectors who are interested in leveraging the capabilities of Artificial Intelligence in their daily work and improving their professional image.
  • Individuals, employees, and self-employed professionals seeking new tools to enhance productivity and promote their services and products.
  • Business owners in the tourism, retail, and services sectors, as well as entrepreneurs and management executives who want to identify new opportunities using modern, dynamic tools and techniques.
  • Startups that aim to strengthen and expand their presence.
  • Social media managers and account managers who want to discover new opportunities for creating high-quality content in any format.

Lecturer

Giannis Angelakis is the founder of Engage Media and a business consultant specializing in commercial strategy and development through digital infrastructure. He has extensive teaching experience, having trained company executives and students in areas such as digital marketing, artificial intelligence, e-commerce, and digital transformation.

He is a graduate of the Department of Communication, Media and Culture at Panteion University, with a specialization in Marketing, and has been professionally active in the field of digital and interactive media since 1997. He has held senior executive positions in major companies such as the Forthnet/NOVA Group and Kathimerini.

Structure

  • What is Artificial Intelligence, how was it created, and how is it evolving? Why is it of such great interest? Historical overview and key milestones.
  • Understanding Artificial Intelligence: Basic concepts, terminology, and techniques for leveraging new technologies.

  • LLMs, Machine Learning, Deep Learning, Generative AI (GenAI): characteristics and differences. From general Artificial Intelligence and Machine Learning to Generative AI.
  • AI productivity tools: Popular tools with immediate and practical applications (examples). Key areas of application by professional category.
  • Use of AI tools in everyday life: Examples and practical use cases.
  • Leveraging AI at a personal level: Daily tasks, automations, and personal branding.

Challenge/Group Discussion

Participants are invited to propose ways in which a business (specific case study) could leverage Artificial Intelligence to its benefit.

  • What are LLMs and how do they work? How was ChatGPT developed and why is it so popular?
  • How has ChatGPT changed the landscape of search, and how does it differ from what we knew until now? How are businesses using it (general and specific examples)? In what other areas can it be applied?
  • Alternative tools offering similar services: Gemini, Claude, Perplexity, Copilot, Grok, DeepSeek. Which is better for specific tasks? Examples and real-time comparisons.
  • What is prompt engineering and why is it a key factor in the effectiveness of queries?
  • Prompt libraries by category of interest.
  • How to formulate questions in a way that produces useful and targeted responses.
  • How to customize LLMs according to individual needs and requirements.

Interactive Game

Participants will answer a real-time multiple-choice quiz related to the programme content. The answers form part of the learning process and will be thoroughly explained by the instructor after completion of the test.

  • Popular and lesser-known AI tools (free and paid).
  • How to create original images, videos, audio files, or music using simple commands and AI tools.
  • How to use AI to identify new opportunities and prospects in a target market (e.g. market analysis, competition analysis, business and marketing plans, SWOT analysis, PEST analysis, etc.).
  • Ideas for new distribution channels, promotional strategies, customer acquisition, and sales growth.
  • Ideas for new products and services with sales potential, as well as new opportunities for existing offerings.

  • How to think about AI and how to strategically approach its use in a business context.
  • What are the four prerequisite stages for the effective implementation of AI in businesses, and how to apply them within your own company.
  • How AI can positively impact internal operations by improving marketing, workflows, administrative, and other functions.

  • How to structure questions and prompts to achieve desired results.
  • How to leverage AI applications at a personal level (personal branding, creativity, etc.).
  • Hands-on examples tailored to the specific needs of participants, with direct use of tools by the participants themselves.

Conclusion

Participants will conduct a final review together with the instructor, reflecting on the full programme content (with some fun elements included).

Modes of Delivery

  • Online: the monitoring of the programme can be done fully online in real time, having access to the courses and content of the programme is possible in real-time through the easy-to-use and modern platform of IST College.
  • On-Demand: The programme offers the possibility of on-demand attendance. This means that you will have access to video-recorded lessons that you can watch or refer to during the course. This means that you can access video lectures during the training.
  • Mixed : Create your own flexible study schedule using any of the above tracking modes in combination.

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