Duration

12 hours

Monitoring Method

Online & On demand

Language of Delivery

Greek

Start Date

3 December 2024

Location

Athens, Greece

Description

The seminar “Artificial Intelligence & chatGPT: Tools and Practical Applications” provides a comprehensive overview of the developments in the field of Artificial Intelligence (AI) and the changes that have occurred in the everyday life of people and businesses.

The program is designed to provide the basic knowledge to understand the potential of AI, while emphasizing the practical uses and tools that can be utilized by executives and businesses. During the program, some of the most popular AI tools such as chatGPT, Google Gemini, Microsoft CoPilot, Perplexity, RunwayMl, DALLe, MidJourney, etc. are presented and their application in improving business operations is discussed in a practical way.

Benefits of Monitoring

  • Professional Development: upgrade your skills and gain the ability to use and utilize your skills and abilities to use and exploit AI applications.
  • Practical Application: directly apply the knowledge and tools to develop productivity, find new tools to productivity and productivity, find new ideas and career opportunities.
  • Personal Branding: improve your image and develop your professional profile regardless of the subject matter.
  • Content creation: Create original content (text, video images, etc.) for any use.

The seminar emphasizes the development of knowledge around AI through:

  • Interactive Games.
  • Hands on Exercises: Participants are asked to utilize AI tools and techniques themselves according to their individual needs.
  • The participants are encouraged to use their own tools and techniques to create new opportunities and perspectives: Discover how through AI tools to enhance your work and create new perspectives and opportunities.

  • Flexible Mode of Attendance: The seminar offers flexibility of attendance, allowing participants to attend from their own location and according to their personal schedule.
  • Access to the IST Dynamic Training Platform: The platform that provides a rich set of training materials, exercises, resources and tools for in-depth learning.
  • Teaching based on the Interactive Approach: The course focuses on active participation and interactivity, encouraging participants to engage in critical thinking, exchange views and exchange opinions. The participants will be encouraged to activate and exchange views, as well as to engage themselves in the process of creating content that is relevant to them.
  • Supporting Notes: After completing the programme, participants will have access to tools and other useful notes which will be referred to.
  • Personalised Needs Identification: The program facilitator will help participants to identify ways of using AI according to their own needs and formulate a personalised approach.

Why choose the programme

Depending on your interests, goals and needs, the programme can offer a range of benefits:

Understanding the basic principles, modes of operation and uses of AI.

Applying AI practices and tools and understanding how to think for targeted and quality results.

Several AI tools (free and paid) will be mentioned and used, and their dynamics and usefulness will be highlighted through specific examples.

Application of Dynamic Commands – Prompt Engineering.

Practices will be highlighted to improve productivity and inter-company operations at different levels such as: upgrading corporate image, sales growth, new growth prospects, etc.

Entry Requirements

The programme is addressed to:

Who wish to understand the basic principles and practical applications of the main principles and applications of artificial intelligence at the business level and who are looking for new tools for productivity and productivity. The company is interested in the use of new technologies and methods for productivity and productivity enhancement of their services and products.

 In any industry who are interested in exploiting the potential of artificial intelligence to improve the productivity and productivity of their business and to develop new products and services. Intelligence in their everyday life and improve their professional image.

 who wish to familiarize themselves with AI and its practical applications.

Who want to identify new opportunities using new dynamic tools and techniques.

Who want to make their presence more dynamic.

Who want to discover new opportunities to create quality content of all forms.

Lectures

Yannis Angelakis is the founder of Engage Media and a business consultant in commercial design and growth through digital infrastructure. He has extensive teaching experience training corporate executives and students on digital marketing, artificial intelligence, e-commerce and digital marketing.He is a graduate of the Department of Media Communication and Culture of the University of Thessaloniki. Panteion University, specializing in Marketing and since 1997 he has been professionally active in the field of digital & interactive media. He has been a senior executive in major companies such as Forthnet, and Kathimerini.

Structure

  • What is AI, how was it created & how is it evolving? Why is it of so much interest? Historical background & milestones.
  • Understanding AI. Basic concepts, terminology and techniques for exploiting new technologies.

  • LLMs, Machine Learning, Deep Learning, GenAI. Characteristics and differences. From general AI and Machine Learning to Creative AI.
  • AI productivity tools Popular tools with immediate and practical use (examples) Key application areas by professional category.
  • Uses of AI tools in everyday life. Examples and practices.
  • Use of AI at personal level. Daily tasks & automations, Personal Branding.
  • Challenge / Group Discussion
  • Participants are asked to suggest ways in which a company (specific case study) could use AI to its advantage.

  • What is ChatGPT and how does it work: how was it developed and by whom? Why is it so popular and what is the reason for its success?
  • How does it change the landscape of search and how does it differ from what we have known so far? How are businesses using it (general and specific examples) In what other areas can we use it?
  • Alternative tools that provide similar services. Real-time examples and benchmarks.
  • What is prompt engineering and why is it a key component in terms of question effectiveness?
  • Libraries of prompts by category of interest.
  • How to solicit responses by composing questions in a way that works for us?
  • How can we customize ChatGPT according to our own measures and needs?

Interactive Game

  • Participants are asked to answer in real time a Multiple Choice Quiz related to the curriculum. The answers are part of the training process and will be explained in detail after the completion of the test by the facilitator.

  • Popular and less popular AI tools (Free & Paid). How to create original images/video/sound files or music with simple commands and using AI tools.
  • How we leverage AI to discover new opportunities and prospects for our market of interest. (e.g. market analysis, competition analysis, creating business & marketing plan, SWOT Analysis PEST etc.
  • Ideas for new distribution channels, ways to promote, attract new customers, increase sales etc.
  • Ideas for new products and services with sales prospects, as well as new prospects for existing products and service

  • How to think around AI and how to strategically approach the use of AI for business use?
  • What are the four prerequisite stages for proper AI utilization in business and how to apply them in our company?
  • How can it positively impact the day-to-day business operations by improving marketing, workflow, administrative and other functions

  • In what ways can we formulate questions and other prompts to get the desired results?
  • How to use AI applications on a personal level (personal branding creativity etc.)
  • Hands on examples focused on the specific needs of the participants in the program by utilizing the tools themselves

  • Participants are asked to reflect – together with the facilitator – on the whole programme material (fun time elements included)

Modes of Delivery

  • Online: the monitoring of the programme can be done fully online in real time, having access to the courses and content of the programme is possible in real-time through the easy-to-use and modern platform of IST College.
  • On-Demand: The programme offers the possibility of on-demand attendance. This means that you will have access to video-recorded lessons that you can watch or refer to during the course. This means that you can access video lectures during the training.
  • Mixed : Create your own flexible study schedule using any of the above tracking modes in combination.

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