Duration

3 year

Monitoring Method

Full-time

Language of Delivery

Greek, English

Start Date

October 2024

Location

Athens, Greece

Description

The BA (Hons) Business and Management programme is a three-year undergraduate programme which provides the necessary knowledge in all key areas of Business Administration.

The modules in this programme are designed with an emphasis on international, contemporary, and practical business issues to ensure that as a graduate you are ready for the job market. The programme gives you the opportunity to develop the skills and knowledge needed to be competitive in the modern business environment. These goals are supported by a learning strategy that seeks to offer students not only knowledge but also personal development. During the course you will gain a broad insight into the world of business from academics and industry professionals. In the first year you will take a series of introductory courses in marketing, economics, and the business environment. As you move into the second and third years you will gain knowledge of business administration, strategic management, law, and human resources management.

The program is offered in collaboration with Wrexham University (UK), which holds the 1st place in student satisfaction in England and Wales.

Objectives of the programme

  • You will gain a broad view of the world of business and management, from academics and industry professionals with rich and many years of experience.
  • You will acquire the knowledge not only to be able to stand out from the competition but also to start your own business idea and establish a start up!
  • Throughout your studies, you will have the opportunity to attend free English lessons in a class, depending on your level of acquired knowledge.
  • You will have the opportunity to get in touch with market executives through masterclasses creating a very powerful network.
  • IST will provide you with high level education and skills in multiple levels as you will have the opportunity to attend parallel to your studies certified seminars building not only a strong CV but acquiring practical knowledge.

Structure of the Study Programme

Course Description

This course aims to introduce you to a range of functions of business and to introduce you to the modern and ever-changing environment. The course aims, to introduce you to some of the basic principles of business, including organisational structure and the nature of modern business practices. It will also provide you with the opportunity to gain a broad understanding of business management, exploring the skills and characteristics of successful managers and leaders, as well as techniques for effectively managing a team.

Educational Objectives

On completion of the course you will be able to:

  • Explain the concept of organizational structure
  • Understand the basic elements of a company
  • Understand the skills and characteristics of an effective leader
  • Understand the processes and practices of business management
  • Understand the difference between management and leadership

Course Description

The Business Communication Skills course aims to recognize the importance of both internal and external communication contexts in building sustainable relationships and delivering value to consumers. You will learn how to communicate effectively in a business and work environment through an understanding of the fundamental skills of oral and written communication.

Learning Objectives

On completion of the course, you will be able to:

  • Use communication techniques for a variety of purposes and audiences
  • Identify the role and benefits of communication in developing interpersonal relationships
  • Identify communication models, including message, framing, emotional appeal related to decision making
  • Create an effective communication framework

Course Description

This course aims to help you understand the modern concepts and principles of accounting and economics, financial accounting and financial management to help you determine the most appropriate business decisions and analyze the impact of those decisions on a firm’s performance and financial position. Primary emphasis is placed on acquiring skills to analyze current economic issues with an emphasis on business decision making.

Educational Objectives

Upon completion of the course you will be able to:

  • Explain and discuss the concepts and functions of accounting and finance
  • Interpret accounting statements and the ability to measure financial performance
  • Understand business decision making through the application of financial management techniques
  • Assess the global economic environment

Course Description

This course aims to recognize the importance and evolution of data analytics and “big data” in modern business. The course aims to outline “big data” and the uses of data analytics in business, including data mining tools and techniques. To describe the various data sources used in business, we will explore the suitability of available tools and interpret examples of data using Microsoft Excel in a business context.

Educational Objectives

On completion of the deliverables you will be able to:

  • Use data analysis techniques to summarise all data in a meaningful way
  • Explore and evaluate the data available to businesses
  • Describe the definitions and origins of analytical data to businesses
  • Identify the uses of data analytics, the purpose and benefits of “big data” analytics

Course Description

This course focuses on recognizing the importance of the role of marketing as a means of achieving success and results for the business. During the course you will learn about the different functions of marketing and study how assessing consumer behavior and the marketing environment can enable effective planning. By the end of the course, you will have gained an understanding of the different tools available in contemporary business and will be able to identify their strengths and weaknesses so that you can use them creatively and effectively in business contexts, including for-profit and not-for-profit businesses.

Educational Objectives

Upon completion of the deliverables you will be able to:

  • Understand the role and function of marketing
  • Understand what influences consumer behavior
  • Identify environmental factors and trends
  • Identify sources of marketing information
  • Apply the marketing mix to meet consumer needs

Course Description

This course aims to provide a comprehensive overview of the role of human resource management (HRM) in organizations. The course covers the following basic HRM principles:

  • Types of businesses prevalent in the business world
  • The importance of HRM and the role of HR professionals
  • The importance of human resources and the role of HR in business
  • The impact of technology on HR management
  • How does the human resources management system affect the human resources management system?

Εκπαιδευτικοί Στόχοι

After completing the deliverables you will be able to:

  • Understand the role of human resource management in organizations
  • Understand the different activities of the HR department
  • Evaluate the impact of technology on HR management
  • Identify current trends in HR management

Course Description

This course is designed to develop a critical understanding of the concepts and principles of managing corporate risk and financial crime and the ability to apply these concepts to the business world.

Educational Objectives

Upon completion of the deliverables you will be able to:

  • Explain and interpret the main concepts and principles in corporate risk management
  • Evaluate and apply the principles of enterprise risk management to real-life situations
  • Critically evaluate the management of enterprise risk in terms of its commercial consequences
  • Demonstrate a practical understanding of the main types and causes of financial crime

Course Description

Emerging technologies are having a profound impact on business as individuals and organizations are faced with change and innovation. However, how a business can take full advantage of these changes is not always clear. The use of the internet, apps, cloud storage, GPS and internet-connected devices has changed the way we live, learn, play and interact. However, these changes have also changed the way businesses operate, the way consumers behave and the way business strategy is implemented.  This course aims to equip you with the skills needed to create digital competitive advantage in a rapidly changing world. The rules of business have changed and businesses are looking for new ways to gain competitive advantage. These new rules make it necessary for companies to rethink four fundamental aspects of their business to thrive in the digital age – their strategy, value chain, customer engagement and organizational structure.

Educational Objectives

After completing the deliveries you will be able to:

  • Identify the importance of digital innovation for a business
  • Examine the changing behaviours and motivations of customers
  • Assess the challenges of change management

Course Description

This course aims to develop a critical and practical understanding of the concepts and principles of leadership and the ability to apply these concepts in the modern business world to create the right environment for building successful teams within the organization.

Educational Objectives

Upon completion of the deliverables you will be able to:

  • Explain the basic concepts and principles of leadership
  • Understand the concept of management in the modern business world
  • Identify the characteristics associated with leadership
  • Identify the benefits and challenges of leadership
  • Evaluate the organizational context for leadership
  • Evaluate the application of leadership in a modern business context

Course Description

This course aims to provide you with the opportunity to discover how ideas develop, how entrepreneurship works and to understand the theories of Innovation and Entrepreneurship in a business context. The course aims to enable you to enhance your employment prospects in the workplace by providing you with an understanding of the characteristics of entrepreneurship and innovation.

Educational Objectives

After completing the deliverables you will be able to:

  • Understand the key concepts and theories behind innovation and entrepreneurship
  • Understand how individuals and organizations can identify and exploit innovation opportunities
  • Analyze the strengths and weaknesses of different theories of innovation and entrepreneurship
  • Apply these theories to practical issues related to the management of innovation and entrepreneurship
  • Critically evaluate the contribution of entrepreneurship and innovation to wider organizational outcomes

Course Description

This course provides you with the opportunity to develop and reinforce key professional skills, including ethics, values and professionalism, that will help build positive workplace relationships and improve employee performance, engagement and satisfaction. The course will also enable you to understand the value of continuous professional development.

Educational Objectives

Upon completion of the deliverables you will be able to:

  • Identify the behaviors and skills that are essential in organizations
  • Consider how to enhance professional development, performance improvement and relationship building in the workplace
  • Understand continuous professional development and identify your development needs
  • Critically evaluate the impact of workplace behavior and how it contributes to creating an ethical, fair and inclusive workplace

Περιγραφή Μαθήματος

Course Description

This course aims to provide you with the opportunity to discover how ideas develop, how entrepreneurship works and to understand the theories of Innovation and Entrepreneurship in a business context. The course aims to enable you to enhance your employment prospects in the workplace by providing you with an understanding of the characteristics of entrepreneurship and innovation.

Educational Objectives

After completing the deliverables you will be able to:

  • Understand the key concepts and theories behind innovation and entrepreneurship
  • Understand how individuals and organizations can identify and exploit innovation opportunities
  • Analyze the strengths and weaknesses of different theories of innovation and entrepreneurship
  • Apply these theories to practical issues related to the management of innovation and entrepreneurship
  • Critically evaluate the contribution of entrepreneurship and innovation to wider organizational outcomes

Course Description

This course focuses on the study of strategic management in the contemporary business environment, including mission development, analysis of the internal and external environment, and the creation of competitive strategies. The topics developed in the course will provide students with knowledge directly related to their personal and professional development. Within the course, the modules that will be presented are designed to help you become familiar with the action of the modern business through the coordination of its functions in order to achieve competitive advantage and superior business performance.

Educational Objectives

After completing the deliveries you will be able to:

  • Understand the concept of strategic management.
  • Understand the impact of strategy on the realization of the company’s vision
  • Make effective decisions throughout the strategy planning process
  • Understand the concept of competitive advantage in the Greek and international market
  • To combine and use knowledge from business management in his/her professional life and for personal development

Course Description

This course will help you to develop a critical understanding of the concepts and principles of “Employment Law” and the ability to apply these concepts in the business world. You will learn how employment law affects employers and employees from the initial stages of employment, regarding the rights and obligations of both parties and how it helps to regulate employment relationships. The course explores key pieces of legislation presented alongside case studies to fully understand the importance of employment law in the workplace.

Educational Objectives

Upon completion of the deliverables you will be able to:

  • Interpret the main concepts and principles in the development of labour law
  • Carry out a critical evaluation of the relationship between employer and employee
  • Critically discuss provisions relating to equality and family rights issues.
  • Explain and evaluate the legal principles governing legislation on the health and safety of workers

Dissertation

After completing the courses of the Programme, you are required to carry out your Dissertation under the guidance of your supervisor, in the subject of your interest and related to the topics developed during the three years of study. The aim is to apply and integrate the knowledge and skills acquired during your time on the BA (Hons) Business and Management undergraduate degree programme. The whole process of writing the Dissertation will help you to extend, support and enhance learning through identifying a business-related problem that requires theoretical research, collection of structured data and subsequent analysis leading to conclusions and recommendations.

Educational Objectives

Upon completion of the Thesis you will be able to:

  • Accurately identify the nature, characteristics and variables associated with a problem or research topic
  • Design and write a methodologically sound research proposal
  • Select and apply elements of research methodology to the topic chosen for further investigation

Course Description

This course analyses the basic concepts of human capital management. In particular, you will become familiar with the effective creation and development of jobs, employee performance evaluation systems, as well as the development and career development plan of employees.

Educational Objectives

Upon completion of the deliverables you will be able to:

  • Understand the principles underlying human capital management
  • Understand effective human resource training and development
  • Know the process of evaluating the performance of human resources
  • Understand the analysis and description of a job

Course Description

This course focuses on the analysis of the role of marketing in the contemporary business environment. The purpose of the course is to provide a step-by-step approach to the nature of strategic marketing that contributes to the achievement of competitive advantage for the firm. You will be introduced to the broader aspects of strategic marketing that reflect contemporary developments in the business environment.

Educational Objectives

On completion of the deliverables you will be able to:

  • Understand the concept of marketing and public relations
  • Analyse the micro and macro environment of a business from the perspective of markets, customers and competitors
  • Critically analyse information for strategic decision making and develop strategic marketing plans
  • Synthesise the new marketing mix and innovative practices related to customer management and buying behaviour
  • Recognise the challenges of implementing marketing strategies and the need for effective resource management through continuous improvement
  • Understand the concept of digital marketing

Dissertation

After completing the courses of the Programme, you are required to carry out your Dissertation under the guidance of your supervisor, in the subject of your interest and related to the themes developed during the three years of study. The aim is to apply and integrate the knowledge and skills acquired during your time on the BA (Hons) Business and Management undergraduate degree programme. The whole process of writing the Dissertation will help you to extend, support and enhance learning through identifying a business-related problem that requires theoretical research, collection of structured data and subsequent analysis leading to conclusions and recommendations.

Educational Objectives

Upon completion of the Thesis you will be able to:

  • Accurately identify the nature, characteristics and variables associated with a problem or research topic
  • Design and write a methodologically sound research proposal
  • Select and apply elements of research methodology to the topic chosen for further investigation

More Information

As a graduate of the BA (Hons) Business and Management programme you can work as a business consultant, as an executive in organisations and as an executive in small and large companies in all sectors of the economy, such as:

  • Multinational companies
  • Multinational banks, financial institutions etc.
  • Financial services companies
  • Service Providers, Service Providers, Service Companies, etc.
  • You can also create and develop your own business.

At IST we support entrepreneurship and encourage innovation, we develop various activities in order to support our students and graduates in designing and creating new Start Ups. Through the entrepreneurial competition, Crazy Business Ideas, that we have created, highly successful Start Ups have emerged, such as Taxibeat, Simple Apps,Pollfish, Phee, Sourcelair etc.

The BA (Hons) Business and Management programme is aimed at high school graduates who wish to pursue a career in the world of business, as well as employees or students of other disciplines.

The BA (Hons) Business and Management degree provides the opportunity to continue your studies at postgraduate level either at a programme offered at IST College or any other university abroad as well as for doctoral degree.

The program is offered with physical presence at our premises – 68 Sygrou Avenue (next to the metro stop “Sygrou – Fix”) but you have the opportunity, through our modern educational platform, to access the courses on demand, at your own time, pace and place.

High School Diploma or Equivalent Title

The duration of studies are 3 academic years / 6 academic semesters. The first three semesters are taught in Greek and the last three semesters in English.

It is important to note that during your three years of study at IST you will have the opportunity to attend English language courses included at your tuition fees, depending on your level, so that by the end of your academic studies you will have improved your knowledge of the language.

The registration process is simpler and shorter than ever!

You can register in the following ways:

Α) Online

You can download the application form here and send it completed to admissions@ist.edu.gr, μalong with the requires documents to apply (to view them click here)

Β) By visiting IST

The IST Administrative Staff will be at your disposal to help you apply . All you need to do is come to IST with the necessary documents to apply, to view them click here.

Admissions Requirements for International Students

Academic requirements for admission of international students to undergraduate or postgraduate programmes are the same as those for home or EU students. Non-EU students may have to make special immigration arrangements for entry (student visa) and residence permit in Greece. IST International Relations Office will assist international students in these procedures. Applications for registration can be submitted any time during the year. Early application is strongly advised, as the number of places is limited according to the collaborating Universities’ regulations.

Candidates must send the above documents to:

International Relations and European Programmes Office (irm@ist.edu.gr).

Funding & Scholarship Programme

To enroll and attend a Bachelor’s programme at IST College you need to pay annual tuition fees.

Method of Payment

The annual tuition fees must be in lump sum or in consultation with IST’s financial services, it is possible to pay in installments.

In addition, your Education Advisor will inform you of the financial and social criteria that will secure you a tuition fee subsidy of up to 30%, supported by the IST Student Support Fund.

You can also apply for one of the Scholarships offered by IST, announced periodically by IST in collaboration with well-known companies and organizations. For more information click here.

It is important to note that payment of the annual tuition fees entitles you to enjoy a number of privileges and services at no extra charge such as:

  • Registration and attendance of your courses from the beginning of October until the end of May.
  • Use of both the IST’s and Wrexham University learning resources
  • Participation in the activities of the orientation week
  • Participation in the Examinations
  • Supervision of coursework
  • Use of the IST’s Modern Education Platform as well as the Wrexham University learning environment
  • Access to the Computer Labs
  • Issu of the corresponding certificates of studies, grades and certificates from both IST and the partner university
  • Participation in seminars, events and conferences organized and offered by IST

Please note that tuition fees do not include any expenses for the purchase of books, photocopies and your participation in excursions or entertainment evets as well as the graduation ceremony at both IST and the partner university.

Should you fail a year or semester module and need to re – register, you will have to pay additional tuition fees for each module.

The BA (Hons) Business and Management degree is awarded by  Wrexham University (UK) to the graduates that have attended IST College and enjoy recognition throughout the world, offering the graduates unlimited possibilities for professional employment and further academic development.

The programme is offered in Greece by IST College in partnership with Wrexham University (UK) following approval from the Ministry of Education. The qualification awarded on successful completion of the programme of study can be recognised as professionally equivalent to qualifications awarded within the Greek higher education system. Recognition is granted by the Autonomous Department for the Implementation of European Legislation (ATEEN) of the Ministry of Education (https://www.minedu.gov.gr/ateen-anagnorisi-epaggelmatikis-isodynamias). Once recognised as professionally equivalent, this qualification is used professionally in the same way as the qualifications awarded by Greek public universities and higher education institutions. The recognition of the ATEEN is not academic and does not allow the continuation of studies in a Greek public university. However, our graduates continue for postgraduate and doctoral studies at prestigious universities of their choice abroad or at a postgraduate programme offered at IST College.

A large number of IST College graduates who have followed the procedures prescribed by Greek law, have received recognition of professional equivalence of their degree by the ATEEN of the Greek Ministry of Education.

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