Duration

3 years

Monitoring Method

Full-time

Language of Delivery

Greek, English

Start Date

October 2024

Location

Athens, Greece

Description

The BA (Hons) International Tourism & Hospitality programme, in collaboration with Ella Resorts, is a three-year undergraduate programme that provides the necessary knowledge, both theoretical and practical, in all areas of Tourism Business Management.

You will delve into tourism and hotel management, finance, and multicultural management. You will study contemporary issues of tourism business, strategic management, international tourism and destination management and acquire specialized knowledge in the wider field of tourism, which is rapidly growing in Greece, increasing the demand for competent and well-trained executives.

Participants in the Programme will have the opportunity for immediate professional rehabilitation at Ella Resorts upon completion of their study programme, through paid internships from the very first semester of study.

The programme is offered in partnership with Wrexham University, which is ranked 1st in student satisfaction in England and Wales.

Objectives of the Programme

  • This programme will give you the practical skills and knowledge you need for a career in the hospitality, tourism and events management industry.
  • IST’s networking with major companies in the tourism industry in Greece will offer you the opportunity to meet key industry executives and exciting speakers.
  • During your studies you will have the opportunity to visit businesses and organisations active in the tourism, hospitality and events industry.
  • If you wish, you will have the opportunity for a paid internship in Greece or abroad, thus enhancing your CV and employment prospects.
  • Throughout your studies, you will have the opportunity to attend free English courses, in a class appropriate to your level.
  • IST will provide you with high quality, multi-level education, as we give you the opportunity to attend, alongside your studies and at no extra cost, certified seminars, building not only a strong CV, but also acquiring up-to-date practical knowledge.
  • The programme is offered with flexibility in the way it is attended, while still ensuring its high academic quality.

Structure of the Study Programme

Course Description

This course aims to introduce you to the nature and range of business forms and functions in order to familiarise you with the modern and ever-changing environment. The aim is to introduce you to some of the fundamentals of business, including organisational structure and the nature of modern business practices. It also provides you with the opportunity to gain a broad understanding of business management, exploring the skills and characteristics of successful managers and leaders, as well as techniques for effectively managing a team.

Educational Objectives

On completion of the course you will be able to:

  • Explain the concept of organizational structure
  • Understand the basics of a business
  • Understand the skills and characteristics of an effective leader
  • Understand the processes and practices of business administration
  • Understand the difference between management and leadership

Course Description

The Business Communication Skills course aims to recognise the importance of both internal and external communication contexts in building sustainable relationships and delivering value to consumers. You will learn how to communicate effectively in a business and work environment through an understanding of the fundamental skills of oral and written communication.

Learning Objectives

  • Use communication techniques for a variety of purposes and audiences.
  • Identify the role and benefits of communication in developing interpersonal relationships.
  • Identify communication models, including message, framing, emotional appeal related to decision making.
  • Create an effective communication framework.

Course Description

This course aims to help you understand the modern concepts and principles of accounting and economics, financial accounting and financial management to help you determine the most appropriate business decisions and analyze the impact of those decisions on a firm’s performance and financial position. Primary emphasis is placed on acquiring skills to analyze current economic issues with an emphasis on business decision making.

Educational Objectives

Upon completion of the course, you will be able to:

  • Explain and discuss the concepts and functions of accounting and finance.
  • Interpret accounting statements and the ability to measure financial performance.
  • Understand business decision making through the application of financial management techniques.
  • assess the global economic environment.

Course Description

This course aims to develop a critical and practical understanding and evaluation of the concepts and principles of data analytics and the ability to apply these concepts to the modern business world. The course aims to recognise the importance and evolution of data analytics and ‘big data’ in modern business. The course aims to outline “big data” and the uses of data analytics in business, including data mining tools and techniques. To describe the various data sources used in business, we will explore the appropriateness of available analytical tools.

Educational Objectives

After completing the course, you will be able to:

  • Develop the ability to use data analysis techniques to summarise data in a meaningful way.
  • Understand the main concepts and principles of analysis in the modern business world.
  • Identify the types and sources of data used in business.
  • Discuss what data is available for business.
  • Describe the definitions and origins of analytical data in business.
  • Apply tools and techniques to data sets.

Course Description

This course focuses on recognizing the importance of the role of marketing as a means of achieving success and results for the business. During the course you will learn about the different functions of marketing and study how assessing consumer behavior and the marketing environment can enable effective planning. By the end of this module, you will have gained an understanding of the different tools available in contemporary business and will be able to identify their strengths and weaknesses so that you can use them creatively and effectively in business contexts, including for-profit and not-for-profit businesses.

Educational Objectives

Upon completion of the course, you will be able to:

  • Understand the role and function of marketing.
  • Understand what influences consumer behavior.
  • Identify environmental factors and trends.
  • Identify sources of marketing information.
  • Apply the marketing mix to meet consumer needs.

Course Description

This course aims to provide a comprehensive overview of the role of human resource management (HRM) in organizations. The course covers the following basic HRM principles:

  • Types of businesses prevalent in the business world.
  • The importance of HRM and the role of HR professionals.
  • The importance of human resources and the role of HR in business.
  • The impact of technology on HR management
  • How does the human resources management system affect the human resources management system?

Learning Objectives

After completing the course, you will be able to:

  • Understand the role of human resource management in organizations
  • Understand the different activities of the HR department
  • Evaluate the impact of technology on HR management
  • Identify current trends in HR management

Course Description

The course provides you with a framework to develop your understanding of the development and operation of attractions in tourist destinations. The specific properties and characteristics of attractions are introduced to demonstrate the diversity of their management requirements, which are necessary to ensure both that attractions are maintained and that visitor needs are met.

Educational Objectives

After completing the deliveries you will be able to:

  • Explain the role of destinations and attractions in the tourism industry
  • Discuss the challenges and opportunities of the tourism industry
  • Identify and evaluate the challenges of attracting tourists
  • To assess the critical challenges of the development of the tourism industry

Course Description

Emerging technologies have a profound impact on business as individuals and organizations grapple with change and innovation. However, how a business can take full advantage of these changes is not always clear. The use of the internet, apps, cloud storage, GPS and internet-connected devices has changed the way we live, learn, play and interact. However, these changes have also changed the way businesses operate, the way consumers behave and the way business strategy is implemented. This course aims to equip you with the skills required to create a digital competitive advantage in a rapidly changing world. The rules of business have changed and they are looking for new ways to gain competitive advantage. These new rules make it necessary for companies to rethink four fundamental aspects of their business to thrive in the digital age – their strategy, value chain, customer engagement and organizational structure.

Educational Objectives

After completing the deliveries you will be able to:

  • Identify the importance of digital innovation for a business
  • Consider changing customer behaviors and motivations
  • Assess the challenges of change management

Course Description

This course aims to develop the critical and practical understanding of leadership concepts and principles and the ability to apply these concepts in the modern business world, to create the right environment for building successful teams within the organization.

Educational Objectives

After completing the deliveries you will be able to:

  • Explain the basic concepts and principles of leadership
  • Understand the concept of management in the modern business world
  • Identify the characteristics associated with leadership
  • Identify the benefits and challenges of leadership
  • Assess the organizational framework for leadership
  • To evaluate the application of leadership in a modern business context

Course Description

This course aims to explore the contribution of hospitality, tourism and events to development goals. It aims to introduce you to the elements of sustainable design and critically assess the contribution of hospitality, tourism and events to the wider goals of sustainable development.

Educational Objectives

After completing the deliveries you will be able to:

  • Explain the role of planning in the sustainable planning and development of hospitality, tourism and events
  • Understand the concept of sustainable development
  • Assesses the critical challenges of developing hospitality, tourism and events in a sustainable manner

Course Description

This course aims to provide you with the opportunity to discover how ideas are developed, how entrepreneurship works and to understand the theories of Innovation and entrepreneurship in a business context. The course aims to enable you to enhance your employment prospects in the workplace by providing you with an understanding of the characteristics of entrepreneurship and innovation.

Educational Objectives

After completing the deliveries you will be able to:

  • Understand the basic concepts and theories behind innovation and entrepreneurship
  • Understand how individuals and organizations can identify and exploit innovation opportunities
  • To analyze the strengths and weaknesses of various theories of innovation and entrepreneurship
  • Apply these theories to practical issues related to innovation management and entrepreneurship
  • Critically evaluate the contribution of entrepreneurship and innovation to wider organizational outcomes

Course Description

The course provides you with a thorough and critical understanding of international event management and the role of events specifically in tourism and hospitality and more broadly in contemporary society.

Educational Objectives

After completing the deliveries you will be able to:

  • To analyze the role and importance of event management
  • To critically analyze the effects of international events
  • To apply the relevant concepts and theories for the management of international events

Course Description

This course aims to analyze the evolution of strategy as a cornerstone of business thinking and the behavior of senior management executives. The topics covered in the course will offer knowledge directly linked to your personal and professional development. The course modules are designed to help you understand the processes by which businesses identify and achieve their goals and analyze the socio-economic consequences of implementing strategy to achieve competitive advantage and superior business performance.

Learning Objectives

Upon completion of the lectures, you will be able to:

  • Understand the concept of strategic management
  • Understand the impact of strategy on the implementation of the business vision
  • Critically discuss the historical development of business strategy during the 20th century
  • Understand the concept of competitive advantage in both the Greek and international markets
  • Understand the broader context of strategy regarding socio-economic and environmental changes
  • Critically evaluate the importance of strategy in the modern business environment and how businesses implement strategic change
  • Understand the strategic management process
  • Understand the strategic analysis of internal and external environments
  • Understand the schools of strategic management

Course Description

The course aims to explore the increasingly important field of food and drink tourism for economic development on a global scale. Thus, you will examine the importance of food and beverages for the tourism experience and the success of destinations associated with food and drink. Further, you will analyze the relationship between tourism and gastronomy and examine the direct and indirect advantages and disadvantages related to the development of gastronomic tourism.

Learning Objectives

Upon completion of the lectures, you will be able to:

  • Critically evaluate the cultural significance of food and beverages in the global tourism and hospitality industry
  • Identify and critically assess current trends, issues, and challenges in food and beverage management in tourism and hospitality
  • Critically explore the role of food and beverages in marketing
  • Critically evaluate and apply relevant theories supporting food and drink tourism

Dissertation

Upon completion of the program, you are required to complete your Dissertation under the guidance of your supervising professor, on a topic of your interest that relates to the subjects covered during the three years of study. The goal is to apply and combine the knowledge and skills acquired during the BA (Hons) International Tourism & Hospitality undergraduate program. The entire process of writing the dissertation will help you expand, support, and enhance learning through identifying a problem related to businesses that requires theoretical research, data collection, and subsequent analysis leading to conclusions and recommendations.

Learning Objectives

Upon completion of the Dissertation, you will be able to:

  • Accurately define the nature, characteristics, and elements of your research problem
  • Apply appropriate methodologies and techniques to collect and analyze data
  • Critically assess the significance and implications of your findings
  • Demonstrate the ability to communicate complex ideas effectively in writing
  • Show a clear understanding of the theoretical frameworks relevant to your research

Course Description

The course focuses on analyzing the role of Marketing in the modern business environment. The purpose of the course is to provide a step-by-step approach to the nature of strategic marketing that contributes to achieving competitive advantage for the business. You will get to know the broader aspects of strategic marketing that reflect the modern developments of the business environment.

Educational Objectives

After completing the deliveries you will be able to:

  • To understand the concept of Marketing and Public Relations
  • To analyze the micro and macro environment of a business from the point of view of markets, customers and competitors
  • Critically analyze information for strategic decision making and develop strategic marketing plans
  • Formulate the new marketing mix and innovative practices related to customer management and purchasing behavior
  • Recognize the challenges of implementing marketing strategies and the need to effectively manage resources through continuous improvement
  • To understand the concept of Digital Marketing

Course Description

This particular course aims to identify and analyze some of the key contemporary issues related to the hospitality and tourism sector. The content of the course focuses on the topics considered to be the most important for the tourism industry such as: Technology, Global Hotel Chains, Culture and Hospitality, Sustainability, Human Resources, New Trends in Hotel Design

Educational Objectives

After completing the deliveries you will be able to:

  • To critically analyze a range of key contemporary issues affecting the hotel industry
  • To assess the impact of hotel businesses on the tourism sector
  • Critically analyze the complex sociological issues raised by the development of the hospitality industry in new tourist destinations

Bachelor’s thesis

After completing the courses of the Program, you are invited to implement your Diplomatic Work (Dissertation) under the guidance of the supervising professor, in the subject that interests you and that is related to the subject matter developed during the three years of studies. The aim is to apply and combine the knowledge and skills gained during your studies on the BA (Hons) International Tourism & Hospitality undergraduate course. The whole process of writing the thesis will help you to extend, support and enhance your learning by identifying a business-related problem that requires theoretical research, data collection and subsequent analysis leading to conclusions and propositions.

Educational Objectives

After completing the deliveries you will be able to:

  • To accurately identify the nature, characteristics and variables relevant to a problem or research topic
  • Design and write a methodologically correct research proposal
  • Select and apply the elements of research methodology to the topic you have chosen for further investigation
  • Understand the analysis and description of a job

More Information

As a graduate of the BA (Hons) International Tourism & Hospitality programme, you can pursue a career as an administrative or managerial executive in companies operating in the wider tourism industry, such as:

  • In Small and Large Hotels, in Reception, Reservations, Marketing, Personnel Management, etc.
  • In Tourist Offices, in Travel Agencies, Hotel and Reservation Services, Guest Houses, Guest Services, Travel and Reservation Departments, in HR, Marketing, HR, Marketing, HR and HR Management, etc.
  • In Shipping Companies, HR, Marketing, HR, HR Management, Staffing, Staffing & Recruiting, HR & HR Services, Travel and HR Management, Tourist Information, etc.
  • Event Management Companies
  • Airline companies
  • You can also create and develop your own business because at IST we support entrepreneurship and encourage innovation, we develop various actions in order to support our students and graduates in designing and creating new Start Ups.

The BA (Hons) International Tourism & Hospitality programme is aimed at high school graduates who wish to pursue a career in the world of business, as well as employees or students of other disciplines.

The BA (Hons) International Tourism & Hospitality degree provides you with the  to continue your studies at postgraduate level either at a programme offered at IST College or any other university abroad as well as for doctoral degree.

The program is offered with physical presence at our premises – 68 Sygrou Avenue (next to the metro stop “Sygrou – Fix”) but you have the opportunity, through our modern educational platform, to access the courses on demand, at your own time, pace and place.

High School Diploma or Equivalent Title

The duration of studies are 3 academic years / 6 academic semesters. The first three semesters are taught in Greek and the last three semesters in English.

It is important to note that during your three years of study at IST you will have the opportunity to attend English language courses included at your tuition fees, depending on your level, so that by the end of your academic studies you will have improved your knowledge of the language.

The registration process is simpler and shorter than ever!

You can enroll in the following ways:

Α)  Online

You can download the application form here and send it completed to admissions@ist.edu.gr, along with the requires documents to apply (to view them click here)

Β) By visiting IST

The IST Administrative Staff will be at your disposal to help you apply. All you need to do is come to IST with the necessary documents to apply, to view them click here)

Academic requirements for admission of international students to undergraduate or postgraduate programmes are the same as those for home or EU students. Non-EU students may have to make special immigration arrangements for entry (student visa) and residence permit in Greece. IST International Relations Office will assist international students in these procedures. Applications for registration can be submitted any time during the year. Early application is strongly advised, as the number of places is limited according to the collaborating Universities’ regulations.

Candidates must send the above documents to:

International Relations and European Programmes Office (irm@ist.edu.gr).

Funding & Scholarship Programme

To enroll and attend a Bachelor’s programme at IST College you need to pay annual tuition fees.

Method of Payment

The annual tuition fees must be in lump sum or in consultation with IST’s financial services, it is possible to pay in instalments.

In addition, your Education Advisor will inform you of the financial and social criteria that will secure you a tuition fee subsidy of up to 30%, supported by the IST Student Support Fund.

You can also apply for one of the Scholarships offered by IST, announced periodically by IST in collaboration with well-known companies and organisations. For more information click here.

It is important to note that payment of the annual tuition fees, entitles you to enjoy a number of privileges and services at no extra charge such as:

  • Use of both the IST’s and Wrexham University learning resources.
  • Participation in the activities of the orientation week
  • Participation in the Examinations.
  • Supervision of coursework.
  • Use of the IST’s Modern Education Platform as well as the Wrexham University learning environment.
  • Access to the Computer Labs.
  • Issu of the corresponding certificates of studies, grades and certificates from both IST and the partner university.
  • Participation in seminars, events and conferences organised and offered by IST.

Please note that tuition fees do not include any expenses for the purchase of books, photocopies and your participation in excursions or entertainment evets as well as the graduation ceremony at both IST and the partner university.

Should you fail a year or semester module and need to re – register, you will have to pay additional tuition fees for each module.

 

The BA (Hons) International Tourism & Hospitality degree is awarded by Wrexham University (UK) to the graduates that have attended IST College and enjoy recognition throughout the world, offering the graduates unlimited possibilities for professional employment and further academic development.

The programme  is offered in Greece by IST College in partnership with Wrexham University (UK) following approval from the Ministry of Education. The qualification awarded on successful completion of the programme of study can be recognised as professionally equivalent to qualifications awarded within the Greek higher education system. Recognition is granted by the Autonomous Department for the Implementation of European Legislation (ATEEN) of the Ministry of Education. (https://www.minedu.gov.gr/ateen-anagnorisi-epaggelmatikis-isodynamias). Once recognised as professionally equivalent, this qualification is used professionally in the same way as the qualifications awarded by Greek public universities and higher education institutions. The recognition of the ATEEN is not academic and does not allow the continuation of studies in a Greek public university. However, our graduates continue for postgraduate and doctoral studies at prestigious universities of their choice abroad or at a postgraduate programme offered at IST College.

A large number of College graduates who have followed the procedures prescribed by Greek law, have received recognition of professional equivalence of their degree by the ATEEN of the Greek Ministry of Education.

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