Duration

3 years

Monitoring Method

Full-time

Language of Delivery

English

Start Date

October 2024

Location

Athens Greece

Description

The BBA in Tourism and Hospitality is offered by IST in collaboration with the College de Paris and upon successful completion, the Bachelor’s degree is awarded. It is a three-year course of study, which provides the necessary knowledge in all key areas of the tourism industry.

You will delve into tourism and hotel management, finance and multicultural management. You will study contemporary issues of tourism business, strategic management, international tourism and destination management and acquire specialized knowledge in the broader field of tourism, which is growing rapidly in Greece, increasing the demand for competent and well-trained executives.

Participants in the Programme will have the opportunity for immediate professional rehabilitation at Ella Resorts upon completion of their study programme, through paid internships from the very first semester of study.

Objectives of the programme

The aim of the programme is to provide the theoretical and practical expertise required by the modern competitive for a successful management career in Greece or abroad. This programme will give you a comprehensive overview of the tourism industry, while developing your critical thinking and skills and the skills that are necessary to respond to the needs and requirements of the tourism industry or any business belonging to the tourism industry and to stand out professionally.

  • This programme will give you the practical skills and knowledge you need for a career in the hospitality, tourism and events management industry.
  • IST’s networking with key businesses in the Greek tourism industry will give you the opportunity to meet key industry executives and exciting speakers.
  • During your studies you will have the opportunity to visit businesses and organisations active in the tourism, hospitality, and events industry.
  • IST will provide you with high level education and skills, in multiple levels as you will have the opportunity to attend parallel to your studies, certified seminars building not only a strong CV but acquiring practical knowledge.
  • The program is offered with flexibility in how you attend, while still ensuring its high academic quality.
  • You will have the possibility of a paid internship in Greece, thus enhancing your CV and employment prospects.
  • Throughout your studies, you will have the opportunity to attend free English lessons in a class, depending on your level of acquired knowledge.

Structure of the Programme of Studies

  • Geographical approach to tourism and territories (Geographical approach to tourism)
  • Geography of tourism and territories)
  • Approach to different types of tourism
  • File follow-up

  • The institutional and economic actors of tourism
  • The hotel industry (The hotel industry)
  • Approach of the professions
  • Professional Conferences
  • Business surveys (Business surveys)
  • Methodological support

  • Market research (Market research)
  • Marketing and sales approach (The distribution of tourist products)
  • The distribution of tourist products (The specificities of the tourism and hotel industry)
  • The specificities of the tourism and hotel industry (The specificities of the tourism and hotel industry)
  • Analysis and understanding of hotel markets (Analysis and understanding of hotel markets)
  • The great strides of the international hotel sector
  • Communication strategy and tourism (Communication strategy and tourism)
  • Methodological support (Methodological support)
  • Follow-up and implementation of a tourism product

  • Written communication (Written communication)
  • Oral Communication Public Speaking
  • First approach of the company (First approach of the company

  • Understanding the business environment in the tourism and hotel industry
  • (Understanding the business environment in tourism and hotel industry)
  • The fundamentals of management (The fundamentals of management)
  • Budget Management (Budget Management)
  • Fundamentals of Revenue management

  • Domination of office automation tools
  • Software for the tourism and hotel sector

  • Dominance of standard vocabulary
  • French culture
  • Approach to the vocabulary of the tourism and hotel industry

  • Management of a team and tourism organizations (Management of a team and tourism organizations)
  • Management of a service of a tourist structure
  • Intercultural Management
  • Philosophy of economics and business (Philosophy of economics and business)

  • Management and budget of a tourist service or site
  • Management control of commercial, tourism and marketing activities
  • Information Technology Management: ERP, commercial databases, reservation software)
  • Advanced Office Tools

  • Operational Marketing
  • Strategic Tourism Marketing
  • Global communication / e-tourism
  • Career path: Tourism -actors, product assembly, events, territory

  • The legal framework for trade, tourism and e- tourism
  • Steering commercial performance
  • Commercial action plan
  • Negotiation

  • Fundamentals of HRM
  • Social law, labour law
  • Conflict Management

  • LV1: English for Tourism
  • Company project
  • Professional insertion tools, business game
  • Activity report

More Information

As a graduate of the BBA In Tourism And Hospitality programme you can pursue a career as an executive or
manager in companies operating in the wider tourism industry such as:

  • In Small and Large Hotels, in Reception, Reservations, Marketing, Personnel Management etc.
  • In Tourist Offices, in Travel Agencies, Hotel and Reservation Services, Guest Houses, Guest Services, Travel and
  • Reservation Departments, in HR, Marketing, HR, Marketing, HR and HR Management, etc.
  • In Shipping Companies, HR, Marketing, HR, HR Management, Staffing, Staffing & Recruiting, Travel and HR
  • Services, HR Management, Marketing, Staffing & Recruiting, etc.
  • Event Management Companies
  • Airline companies
  • You can also create and develop your own business because at IST we support entrepreneurship and encourage innovation, we develop various actions in order to support our students and graduates in designing and creating new Start Ups. .

The BBA In Tourism And Hospitality Programme is addressed to high school graduates who wish to a career in the business world, but also to employees or students of other disciplines.

The BBA In Tourism and Hospitality degree provides the opportunity to continue your studies at postgraduate level either at a programme offered at IST College or any other university abroad as well as for doctoral degree.

The program is offered with:

  • Physical attendance at scheduled classes at our facility – 68 Syngrou Av. (Next to Metro “Syngrou – Fix”)

High School Diploma or equivalent.

Teaching is in English language.

The registration process is simpler and shorter than ever!

You can register in the following ways:

Α) Online

You can download the application form here and send it completed to admissions@ist.edu.gr, μalong with the requires documents to apply (to view them click here)

Β) By visiting IST

The IST Administrative Staff will be at your disposal to help you apply . All you need to do is come to IST with the necessary documents to apply, to view them click here.

Admissions Requirements for International Students

Academic requirements for admission of international students to undergraduate or postgraduate programmes are the same as those for home or EU students. Non-EU students may have to make special immigration arrangements for entry (student visa) and residence permit in Greece. IST International Relations Office will assist international students in these procedures. Applications for registration can be submitted any time during the year. Early application is strongly advised, as the number of places is limited according to the collaborating Universities’ regulations.

Candidates must send the above documents to:

International Relations and European Programmes Office (irm@ist.edu.gr).

The Undergraduate Degree Programme in Tourism and Hospitality of the College de Paris is offered in Greece by IST College following approval from the Ministry of Education.

The programme  is offered in Greece by IST College in partnership with Wrexham University (UK) following approval from the Ministry of Education. The qualification awarded on successful completion of the programme of study can be recognised as professionally equivalent to qualifications awarded within the Greek higher education system. Recognition is granted by the Autonomous Department for the Implementation of European Legislation (ATEEN) of the Ministry of Education. (https://www.minedu.gov.gr/ateen-anagnorisi-epaggelmatikis-isodynamias). Once recognised as professionally equivalent, this qualification is used professionally in the same way as the qualifications awarded by Greek public universities and higher education institutions. The recognition of the ATEEN is not academic and does not allow the continuation of studies in a Greek public university. However, our graduates continue for postgraduate and doctoral studies at prestigious universities of their choice abroad or at a postgraduate programme offered at IST College.

A large number of IST College graduates who have followed the procedures prescribed by Greek law, have received recognition of professional equivalence of their degree by the ATEEN of the Greek Ministry of Education.

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