Duration

3 years

Μοde of Delivery

On site

Language of Delivery

Greek, English

Start Date

October 2025

Location

Athens, Greece

Description

The BSc (Hons) Business Management (Marketing) programme explores the core areas of marketing, sales, and consumer behaviour, with a strong focus on how consumers and businesses interact within a global marketplace.

As Swansea University is a recognised study centre of the Chartered Institute of Marketing (CIM) – one of the world’s leading professional marketing bodies – students may be eligible to gain exemptions towards the Certificate in Professional Marketing, depending on their module choices during the course.

Objectives of the Programme

  • International AACSB AccreditationOffered in partnership with Swansea University (UK), this programme benefits from the School of Management’s AACSB International accreditation – the gold standard for business schools worldwide, awarded to just 6% of institutions globally.
  • CMI – Chartered Management Institute AccreditationThe BSc (Hons) Business Management degree is accredited by the Chartered Management Institute (CMI), enabling you to pursue the prestigious title of Chartered Manager – the highest professional designation in the field of management.
  • A complete business education with a marketing focusGain a broad understanding of the business world with in-depth expertise in marketing – from strategic communication and branding to digital marketing and consumer psychology.
  • Learn from expertsStudy under experienced academics and marketing professionals with backgrounds in advertising, PR, social media, and data-driven marketing.
  • Market-driven curriculumThe course content is aligned with modern industry demands and equips you with the skills to excel as a marketing executive or to launch your own campaign or business venture.
  • English language supportStrengthen your international career prospects by attending free English language courses tailored to your level – a key asset for any future marketing professional.
  • Strong industry connectionsIST College’s network of leading Greek businesses and agencies for internship opportunities, live briefs, and professional networking early in your studies.
  • Showcase your creativityTake part in initiatives like the Crazy Business Ideas competition – a hands-on experience that blends innovation, entrepreneurship, and strategic communication, allowing you to bring your creative ideas to life.

Structure of the Programme

  • Accounting for Managers
  • Managing People
  • Marketing
  • Key Skills for Business

  • Operations Management
  • The Global Context of Organisation
  • Managing in a Digital Age
  • Enterprise and Creativity: Entrepreneurship in Practice

  • Strategic Analysis
  • The Customer Experience
  • Digital Marketing
  • Business and Employment Law

  • Economics for Business
  • Integrated Marketing Communications
  • International Business
  • Supply Chain Management

  • Sustainable Marketing
  • Project Management
  • Innovation Management
  • Final Year Project

  • Strategic Marketing Planning
  • Managing Crisis in Organisations
  • Business Ethics
  • Final Year Project

More Information

As a graduate of the BSc (Hons) Business Management programme, you will be equipped to pursue a wide range of career paths, including roles such as:

• Brand Manager
• Business Development Manager
• Chartered Management Accountant
• Entrepreneur
• Events Manager
• Financial Advisor
• HR Business Partner
• Marketing Manager
• Management Consultant
• Public Relations Specialist

Employability & Entrepreneurship

You will also have the opportunity to develop and grow your own business. At IST College, we actively support entrepreneurship and foster innovation. Through a range of initiatives, we help our students and graduates design and launch new start-ups.

One such initiative is the Crazy Business Ideas competition – a unique platform that has led to the creation of highly successful start-ups including Taxibeat, Simple Apps, Pollfish, Phee, Sourcelair, Voluntry, Modelsprint and many others.

The BSc (Hons) Business Management is ideal for high school graduates who aspire to build a career in the world of business, as well as for working professionals or students from other disciplines.

The programme is offered on campus at IST College.

The BSc (Hons) Business Management degree offers the opportunity to pursue further studies at both postgraduate and doctoral levels at universities abroad or at other institutions partnered with IST College.

You can choose to specialize with a postgraduate degree (MSc or MA) in areas such as Marketing, Finance, Human Resource Management, Supply Chain Management (Logistics), among others, or opt for a general programme such as an MBA, as this is already a specialized undergraduate degree.

The IST staff is always available to provide you with all the necessary academic and career guidance.

The programme is delivered in person, with scheduled classes held at our campus located at 68 Syngrou Avenue (next to Syngrou–Fix Metro Station).

High School Diploma or Equivalent Title

Courses are delivered in Greek during the first year and in English during the second and third years.

Throughout the three-year programme, students also have access to free English language courses, tailored to their proficiency level—ensuring that by graduation, they have enhanced both their academic and professional language skills.

The BSc (Hons) Business Management is a three-year, full-time programme.

The registration process is simpler and shorter than ever!

You can register in the following ways:

Α) Online

You can download the application form here and send it completed to admissions@ist.edu.gr, along with the requires documents to apply (to view them click here) and proof of deposit (to view the bank accounts click here.)

Β) By visiting IST College

The IST College Administrative Staff will be at your disposal to help you apply . All you need to do is come to IST College with the necessary documents to apply, to view them click here.

Since its establishment, IST College has developed a scholarship and awards programme aimed at supporting students who excel academically or require financial assistance to pursue one of its programmes.

The IST Scholarship Programme is constantly evolving, thanks to the college’s collaborations with key organizations, businesses, and institutions in Greece.

We are honored that public-benefit and non-profit foundations place their trust in us and, together, offer scholarships to young individuals who aspire to study.

Education guided by the principles of sustainable development.

At IST College, education goes beyond knowledge, embracing values of social responsibility, inclusion, and active participation.

By supporting humanitarian and non-profit charitable organizations, IST College offers you the opportunity to engage in activities that create a positive social impact, helping you strengthen your humanitarian skills and develop a strong sense of active citizenship.

Swansea University has been recognised by DOATAP and is included in the National Registry of Recognised Foreign Higher Education Institutions.

The BSc (Hons) Business Management (Marketing) programme from Swansea University is offered in Greece by IST College, following approval by the Greek Ministry of Education.

The degree awarded upon completion of the programme may be recognised as professionally equivalent to degrees awarded by Greek Higher Education Institutions. This recognition is granted by the Department for the Application of European Legislation (ATEEN) of the Ministry of Education (https://www.minedu.gov.gr/ateen-anagnorisi-epaggelmatikis-isodynamias). Once recognised as professionally equivalent, the degree can be used professionally in Greece, just like those from Greek universities. However, ATEEN recognition is not academic and does not permit access to further academic studies within Greek public universities. Nevertheless, our graduates regularly pursue postgraduate and doctoral studies at international universities of their choice.

A significant number of IST College graduates have successfully followed the legal procedures and obtained professional equivalency recognition of their degree through ATEEN.

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