Duration

8 hours

Monitoring Method

Full-time

Language of Delivery

Greek

Start Date

TBA

Location

Athens, Greece

Description

The “Effective Medical Visit” seminar is focused on developing the appropriate skills so that the visitor may provide the information to the doctor in such a way as to secure the selling of the product. Participants will learn how to analyze and broaden the needs of the doctor/client. They will be able to set achievement goals for their visit relating to the products the medical visitor is promoting.

Through a continuous role play, in groups of three (Medical Promoter | Health Professional | Observer) throughout the whole duration of the seminar, substantial practice excuses are offered convening the tools and skills necessary of this line of work.

At the end of the training, a unique opportunity for continuous practice through digital visit simulations, where the winner is the team that achieves the maximum possible results by spending the least resources (effectiveness though efficiency gamification).

The aim of the programme

  • The application of negotiation and active listening techniques
  • Strengthening communication with the Healthcare Professionals as well as with the internal departments of company
  • The possibility of developing and formulating a personalised value proposition to the Healthcare Professional
  • The transition from feature to product advantage and the change from “product” to the “human being”

Lectures

Dimitris Thanopoulos has studied Biology and Business Administration. For more than 20 years, he was a sales and marketing executive in the multinational pharmaceutical industry, working for different multinational companies and different therapeutic categories. Mr. Thanopoulos was active in Greece and abroad. Having many years of experience in the field, as well as in the management of sales teams, he created a unique seminar tailored to the needs of pharmaceutical information and self-care product promotion teams. Today he continues his career, both in education and in the field of digital health ecosystems.

Structure

    • Analysis and Broaden needs of the client
    • Planning and Defining Medical Visit Objectives
    • Actions to Achieve Commitment
    • Interactive Application: From Exploration to Engagement
    • Conclusions and Review: From Theory to Practice

    Modes of Delivery

    The program is offered with:

    • IST College facilities – 68 Sygrou St. (Next to Sygrou Metro – Fix)
    • Online participation in the classroom during the course.
    • E-learning with on-demand watching video lessons on your own time with a personalized study program, through the modern educational platform of IST College (asynchronous distance learning).
    • Blended Learning: Create your own flexible study program using any of the above learning methods in combination.

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