Duration
3 years
Monitoring Method
Full-time
Language of Delivery
Greek
Start Date
October 2024
Location
Athens, Greece
Description
The International Undergraduate Degree in Business Administration, Global BBA (Bachelor in Business Administration)| is offered by IST in collaboration with the College de Paris and upon successful completion, the Bachelor’s degree is awarded. It is a three-year undergraduate degree programme, which provides the necessary knowledge in all key areas of Business Administration.
Objectives of the program
Study Program Structure
- Commercial law
- Customer relationship management
- Prospecting and negotiation
- Business project: creation of a product
- Sales Administration
- Supply management
- Financial management
- Customer risk management
- IT & Collaborative Tools
- Coordination support
- Applied Management Tools: ERP, CRM, Commercial database
- Information System and Data Management
- Administrative Organization and Process Management
- Internal communication
- Human Resources Management
- Marketing & External Communication
- Promotion and Sustainability of Sales
- TDB & Activity Monitoring
- Customer Satisfaction and Loyalty
- Sales Sustainability Dossier
- Business Project: Communication campaign
- Business Game
- Market study & analysis
- Strategic Marketing
- Digital Strategy & E-Reputation
- Drive business performance
- Sales and Marketing Action Plan – PAC-M Budgeting specifications and management tools
- Management of a sales team and HR development team
- Managerial communication
- Business Project: Business creation
More Information
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