Professional Diploma in Digital Marketing

The Professional Diploma in Digital Marketing, a program accredited by the Digital Marketing Institute (DMI), focuses on the key digital marketing strategies widely used to effectively communicate with today’s online customers. The Diploma covers all key digital channels and mediums, including SEO, PPC, Social Media, Content Marketing, Websites, Affiliate Marketing, Display Advertising and Email Marketing.

The programme is mainly based on case studies, the latest digital, social media & performance marketing strategies. Emphasizing on the practical application of theoretical knowledge, participants will have the opportunity to take part in workshops and practical exercises individually and collaborating in teams. Also, for the first time in a similar program in Greece, the legislation governing the Internet is presented by a specialized legal partner.

DMI is the global standard in Digital Marketing Certification. Its mission is to support marketing professionals to achieve their educational ambitions and help them reach their full potential.

It has a presence in more than 100 countries worldwide!

After successfully completing all modules, participants will earn the DMI certification, the globally recognized digital marketing certification delivered with the validity and credibility of the largest digital marketing skills certification organization.

By joining the programme you will become a DMI Power Member for 1 full year. You will have full access to the DMI platform and its rich content including: short courses, premium webinars, audio books, audio books, presentations, video interviews, tool-kits, audio case studies, and more!

• Marketing and Communication executives for specialization in the field of digital communication and their professional development/expansion in their field.
• Employees/staff of small and medium enterprises who wish to further develop their business (in Greece or internationally).
• Entrepreneurs / freelancers / employees of companies who wish to acquire specialized knowledge in the field of Digital Marketing and/or further develop their business (in Greece or internationally).
• Individuals, public figures, artists, to enhance their image.
• Students/graduates of schools – regardless of specialization – to enhance their CV and acquire professional skills.
• Young people interested in marketing and communication.
• Young entrepreneurs looking for effective and cost-efficient ways to promote their products/services.

This is the design and implementation of a digital strategy for a company that each trainee chooses at the beginning of the program. It includes the analysis of the market, the design and implementation of appropriate digital marketing actions, the measurement and evaluation of the results, as well as the presentation of this project to the team of facilitators after the completion of the seminar modules. This project is carried out throughout the Professional Diploma in Digital Marketing under the guidance of a supervising lecturer.

The project is the vehicle for the comprehensive and practical application of the knowledge and skills developed during the 124 hours of training.

The programme is offered in the following ways:

• Online participation in the classroom during class time by following the course schedule (modern tele-education).
• E-learning with on-demand video recording of the course at your own time with a personalized study plan, via IST College’s modern educational platform (asynchronous tele-learning).
• Blended Learning.

The Diploma is certified for the quality of its subjects, its lecturers, the way of evaluating the students, as well as the quality of its material, with the Quality Training Label of Expert level by ACTA -of the Aristotle University of Thessaloniki.