Professional Diploma in Digital Marketing

The Professional Diploma in Digital Marketing focuses on the core digital marketing strategies used for effective communication with modern online consumers. The programme covers all major digital channels and media, such as: SEO, PPC, Social Media, Content Marketing, Websites, Affiliate Marketing, Display Advertising and Email Marketing.

The programme is based on case studies, the most up-to-date digital, social media and performance marketing strategies, as well as extensive hands-on practice on computers, through workshops in the IST Labs. Participants actively engage in workshops and practical exercises, both individually and in group settings.

The programme also includes a module on the legal framework governing the internet and digital business, taught by a specialized legal professional-partner, covering key issues such as GDPR, cookies, intellectual property rights, advertising ethics, e-commerce and personal data protection.

In addition, the programme integrates Artificial Intelligence (AI) tools, aiming to demonstrate how digital marketers can automate and optimize their daily work in areas such as: content creation, campaigns, performance marketing, SEO, email marketing and data analysis.

The integration of Artificial Intelligence into the programme is practical and applied. Participants are trained in the use of AI tools for real-life digital marketing scenarios, such as: strategic campaign planning, content production and optimization, predictive analytics and performance optimization.

DMI is the global standard in Digital Marketing Certification. Its mission is to support marketing professionals to achieve their educational ambitions and help them reach their full potential.

It has a presence in more than 100 countries worldwide!

After successfully completing all modules, participants will earn the DMI certification, the globally recognized digital marketing certification delivered with the validity and credibility of the largest digital marketing skills certification organization.

By enrolling in the program, participants acquire DMI Power Member status.

Specifically, free access is provided to the DMI Professional Membership for a period of six (6) months, as well as to its rich educational material, which includes, among others: short courses, premium webinars, audiobooks, presentations, video interviews, toolkits, audio case studies and additional educational resources.

1. Access is provided to an interactive educational platform, through which the exchange of views with individuals sharing common academic and professional interests is facilitated, as well as discussion of topics related to digital marketing.

2. Access is provided to the DMI Members Career Development Center, aiming to strengthen professional networking and connection with companies and organizations in the sector.

3. The option of e-learning is provided, with on-demand access to recorded lectures, based on a personalized study schedule, through the modern educational platform of IST College (asynchronous distance learning).

4. Blended Learning: Within the framework of the programme, the option is provided to shape a flexible study schedule through the combined use of the above learning methods.

5. AI Empowerment: The programme includes the application of practical Artificial Intelligence techniques in the areas of content creation, social media campaigns, SEO, email marketing and performance analytics. Participants gain experience in using AI tools, without requiring technical or programming knowledge.

6. AI-driven Digital Skills: The program includes the development of skills in using AI tools for marketing automation, data-driven decision making and the creation of a competitive advantage in the job market.

• Marketing and Communication executives for specialization in the field of digital communication and their professional development/expansion in their field.
• Employees/staff of small and medium enterprises who wish to further develop their business (in Greece or internationally).
• Entrepreneurs / freelancers / employees of companies who wish to acquire specialized knowledge in the field of Digital Marketing and/or further develop their business (in Greece or internationally).
• Individuals, public figures, artists, to enhance their image.
• Students/graduates of schools – regardless of specialization – to enhance their CV and acquire professional skills.
• Young people interested in marketing and communication.
• Young entrepreneurs looking for effective and cost-efficient ways to promote their products/services

This is the design and implementation of a digital strategy for a company that each trainee chooses at the beginning of the program. It includes the analysis of the market, the design and implementation of appropriate digital marketing actions, the measurement and evaluation of the results, as well as the presentation of this project to the team of facilitators after the completion of the seminar modules. This project is carried out throughout the Professional Diploma in Digital Marketing under the guidance of a supervising lecturer.

The project is the vehicle for the comprehensive and practical application of the knowledge and skills developed during the 124 hours of training.

Online: The programme can be attended entirely online in real time, through IST College’s modern and user-friendly digital platform, providing direct access to classes and learning materials.

On-Demand: The programme offers the option of asynchronous attendance. Participants have access to recorded lessons, which they can watch at their own time and pace.

Mixed: Participants can create their own flexible study schedule by combining any of the above attendance modes.

The Diploma is certified for the quality of its subjects, its lecturers, the way of evaluating the students, as well as the quality of its material, with the Quality Training Label of Expert level by ACTA -of the Aristotle University of Thessaloniki.