Duration

44 hours

Μοde of Delivery

Online, On demand & Mixed

Language of Delivery

Greek

Start Date

17 November 2026

Location

Athens, Greece

Description

The AI-Powered Social Media & Influencer Marketing program is designed to equip participants with the knowledge and practical skills required to engage audiences and build trust in today’s digital marketing environment.

The program provides a comprehensive understanding of social media marketing, digital communication, and brand promotion, while introducing the practical applications of Artificial Intelligence (AI). Participants will explore how AI can be used to create engaging content, optimize marketing campaigns, and support data-driven decision-making. They will also gain practical insights into identifying, evaluating, and collaborating with influencers using modern AI-powered tools and techniques

Monitoring Benefits

Attending the programme offers multiple benefits for participants:

You will acquire all the theoretical and practical knowledge required to stand out on social media and create effective advertising campaigns.

The seminar provides practical knowledge, techniques and ideas that can be directly applied in your daily activity.

You will be informed about the latest models and effective trends in the marketing industry.

You will learn how to create a professional personal brand that will highlight your personality and make you recognizable in the digital world.

You’ll gain the knowledge and skills needed to grow your social media presence and create content that excites audiences.

You will understand the criteria that companies follow for the selection of influencers, ensuring your cooperation with business success.

You will learn how the human factor is key to creating successful partnerships and approaching potential sponsors and partners.

You will learn how to leverage leading generative AI tools, including ChatGPT, Claude, Midjourney, and Canva AI, for content creation, marketing analytics, and outreach. By integrating these technologies into your workflow, you will be able to save time, improve productivity, and enhance the effectiveness of your digital marketing activities.

Objectives of the programme

  • Promote the business / website in an effective way, using tools and
  • Social Media techniques.
  • Acquisition of specialized knowledge for the application of new design and implementation tools in Social Media.
  • Understanding how to promote and advertise through Social Media to achieve optimum projection.
  • Update on new Marketing trends and effective and targeted implementation strategies.
  • Correct approach to followers on Social Media.
  • Placement of the human factor as a central means of approaching partners and sponsors.
  • Acquiring skills for the right approach to companies, creating a brand based on personality and increasing popularity.
  • Providing necessary knowledge and criteria for the selection and evaluation of potential influencers.
  • Practical Application of Generative AI Tools: You will learn how to use generative AI tools for content creation, social media campaign planning, and performance analysis.
  • AI in Influencer Marketing: You will explore the role of AI in identifying and evaluating influencers, as well as emerging trends such as virtual influencers.
  • Balancing Human Creativity and AI: You will understand how to combine AI-driven automation with human creativity to maintain authenticity and a consistent brand voice in the era of AI-generated content.

Who it is addressed to

The AI-Powered Social Media & Influencer Marketing programme is aimed at:

  • Anyone who wants to gain an in-depth knowledge of Social Media.
  • Business executives who wish to improve their presence on social networks and to develop effective advertising campaigns.
  • Freelancers who wish to harness the power of Social Media for promotion and development of their professional brand.
  • Businesses that wish to strengthen their presence on social media and develop collaborations with influencers.
  • Aspiring influencers who want to go professional.
  • Professionals who work in the field of Social Media & Digital Marketing and wish to create successful partnerships and engaging content.
  • Content creators and marketing professionals who wish to integrate generative AI tools into their day-to-day content creation processes and broader marketing strategies.

Lectures

Samata Loukia has studies in Economics (National and Kapodistrian University), MSc in e-Business and Digital Marketing and a postgraduate degree (PMBA). He works as a Digital & e-Commerce Marketing Manager in a nutritional and health supplement company and is co-founder & CEO of Fertility Route, an online medical & tourism agency specializing in IVF.

Programme content

  • Overview of the major social media platforms: TikTok, Instagram, Facebook, Pinterest, YouTube, Google Business Profile, Snapchat, X (Twitter), and LinkedIn.
  • How Artificial Intelligence is transforming platform algorithms and influencing content visibility and reach.
  • AI-powered platform features, including Meta AI, TikTok Symphony, and YouTube AI tools.

  • Understanding influencer marketing and the different categories of influencers (nano, micro, macro, and mega).
  • The social media platforms used by influencers.
  • Virtual and AI influencers: emerging trends, opportunities, challenges, and authenticity considerations.

  • Implementing influencer marketing strategies on Instagram and TikTok.
  • The strategic value of influencer marketing for brands and organizations.
  • Using AI-powered analytics to evaluate influencers, detect fake followers, predict engagement, and assess brand fit.

  • Developing an effective content strategy for audience engagement.
  • Creating content with generative AI tools, including ChatGPT, Claude, Midjourney, Canva AI, and CapCut, from concept to publication.
  • Prompt engineering for social media: generating captions, hooks, and scripts for Reels and TikTok.
  • Balancing AI automation with authenticity while maintaining a consistent brand voice.

  • Approaching businesses and preparing professional media kits with the support of AI tools.
  • Selecting the most suitable influencers for brand collaborations.
  • AI-assisted outreach, including personalized pitch emails and partnership proposals.

  • Essential tools for effective social media and influencer marketing.
  • The AI toolkit for modern social media professionals, including content scheduling, analytics, social listening, and AI-powered visual and video creation.
  • Practical workshop: designing and building a social media campaign using AI tools from start to finish.

Monitoring Methods

  • Online: The programme can be followed completely online in real time, accessing the courses and content of the program through the easy-to-use and modern platform of IST College.
  • On-Demand: The programme offers on-demand monitoring. This means you will have access to video lessons that you can watch or refer to during training.
  • Mixed : Create your own flexible study plan using any of the above tracking methods in combination.

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