Duration

40 hours

Monitoring Method

Online & On demand

Language of Delivery

Greek

Start Date

February 2025

Location

Athens, Greece

Description

This specific seminar introduces you to the basic concepts of Visual Merchandising, providing the necessary skills knowledge and basic techniques on which the entire philosophy of effective product display as well as the Retail Store is based.

The program, you can understand how to design the image and layout of a store, including all the corresponding exterior and interior elements that define it such us: lighting, atmosphere, themes, materials, furniture and the use of in- display systems store.

You will become familiar with the analysis of Consumer Buying Behavior and the importance of Visual Merchandising. You will be informed on the most important trends related to retail marketing.

You will learn the Principles of Design along with the theory of Chromatography, thus laying the proper foundations for optimal merchandise presentation and window display.

Finally, in the age when new technologies are rapidly changing the purchasing options of the consuming, you will also be informed with Online Visual Merchandising, learning how a showcase is arranged online & the important elements of an e-shop.

Monitoring Benefits

Attending the Visual Merchandising program offers multiple benefits for you:

Professional Development: Understanding the fundamentals of Visual Merchandising enables you to develop a competitive approach to store decoration and product display.

Improving the Customer Experience: Learn how to create an attractive and operational in-store environment that focuses on the customer experience and increases the likelihood of a sale.

Create Eye-catching Displays: Understand how to create eye-catching product displays that grab customers’ attention.

Understanding Emotional Connection: Learn how to create an emotional connection with customers through the store environment and product presentation.

Entry Requirements

The seminar is addressed to all professionals who are active in the field of retail sales, such as store owners, employers in retail stores, professionals in the wider field of Fashion, such as fashion stylists, who wish to expand their clientele by providing additional services such us Visual Merchandising.

Lectures

Anastasia Apostolidou is a Fashion Management & Marketing Lecturer with over 15 years of experience and international contribution in the field of Fashion. She possesses a wide range of industry experience. Anastasia has been active in the field of Academic Research & Education for the last 7 years, having collaborated with distinguished universities in Sweden, India, China and Greece. At the same time, she deals with business consulting, mentoring and coaching, with an awareness of holistic development and evolution.

Structure

  • Basic VM Definitions
  • Goals
  • The History of VM
  • Consumer Behavior & Retail Marketing Trends

  • Design & Methodology
  • Shop Layout
  • Space Planning & Productivity Measurement,
  • Construction & Projection Materials
  • Lighting

  • Line
  • Form
  • Shape
  • Space
  • Colour

  • Basic Principles of Projection Design
  • Programming 
  • Creating an Effective Showcase
  • Mood Boards
  • Views & Product Presentation
  • Items 
  • Creating an Atmosphere in the Store

  • Presentation of concrete examples and advice from the business world

Modes of Delivery

The program is offered with:

  • Scheduled in class lessons at our facilities – 68 Sygrou St. (Next to Sygrou Metro – Fix)
  • Online participation in the classroom during the course following the course schedule.
  • E-learning with on-demand watching video lessons on your own time with a personalized study program, through IST’s modern educational platform (asynchronous distance learning).
  • Blended Learning: Create your own flexible study program using any of the above training methods in combination.

Certification

The seminar is certified for the quality of its subject matter, its trading staff, the way you are evaluated, but also for the quality of its material, with the Advanced level Quality Training Label scheme by ACTA – Technovlastos of the Aristotle University of Thessaloniki.

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