Duration

32 hours

Μοde of Delivery

Blended Learning

Language of Delivery

Greek

Start Date

TBA

Location

Athens, Greece

Description

The Communication Skills & Public Relations Seminar offers a combination of practice and theory, developing the skills and techniques required to practice public relations and will introduce you to the concept of communication so you can understand its value and dynamics in the workplace . Public relations are applied in many different aspects of professional activity gaining a stable position at the center of strategic organizational planning.

Through role playing you will practice and improve your communication skills as well as understand the value of body language analysis in communication with our work and personal environment.

Attending the Communication Skills & Public Relations Seminar:

  • You will learn the strategic management of the reputation of a brand, business, organization or individual
  • You will learn how to define customer expectations and map out crisis management strategy
  • You will learn to create coordinated messages across all channels to control image, audience perception and influence or call to action
  • You will understand how to develop strong relationships with stakeholders and the media in today’s changing communications landscape

Monitoring Benefits

Upon completion of the programme you will be able to:

  • Develop effective communication and interpersonal skills such as active listening, empathy and conflict resolution.
  • Enhance your communication skills both professionally and personally.
  • Improve the practical skills you need to effectively manage public relations.
  • Create persuasive messages, engage with communication channels and build relationships with stakeholders.
  • Expand your professional network and network with other PR professionals.

Who it is addressed to

The seminar is aimed at people whose job is communication, either as executives of the Public Relations department or from any front desk position in a company.

Lectures

Nektarios Zisis has been active in the field of pharmacy for 15 years, having been a Sales Director & Commercial Director in commercial companies, while he is now in the ADVANCE PHARMACIES SA Pharmacy Network as a Trainer & Business Consultant as well as a key partner of IST College.
He is a speaker at pharmaceutical conferences, a columnist in a health magazine (Pharmacy management) and a trainer in in-company seminars, in large companies, such as Vardas, Bread Factory, Natura Pharm, Laser4Myopia, etc.
A milestone in his career is his recent certification by the John Maxwell World Organization (internationally recognized leadership expert, speaker and author, AMA Awarded ⃰ Leader in Leadership) as a Speaker, Trainer & Coach. It is worth noting that only two have received this distinction in Greece. ⃰ (American Management Association)
Specializes in Leadership, Communication, Goal Achieving, Sales Techniques and Team Spirit. Being highly contagious, what characterizes his trainings is the structure and focus on the goal and the result, which is universally recognized by the respective audience.

Dimitra Baltouna is a senior Marketing & Communications Strategist with 20+ years of experience driving brand growth, transformation, and market expansion across multiple industries.
Her expertise spans strategic marketing, branding, and corporate communication, with a strong emphasis on creating meaningful brand positioning and delivering measurable business results. She brings a cross-sector perspective, integrating ESG principles into modern communication strategies and helping organizations evolve in a rapidly changing environment.
As an experienced educator, she bridges theory with practice, equipping students with practical knowledge and strategic thinking relevant to today’s market.

Study Programme Structure

  • The importance of effective communication – Communication models
  • Understanding communication factors
  • Communication style
  • Effective sending of communication messages (verbal & non-verbal communication, negative and positive feedback)
  • Body Language
  • Oral presentations
  • Written communication
  • Effective reception of communication messages (active listening, paraphrasing, questions, receiving feedback)
  • Introduction & Objective of Public Relations
  • PR Practice Models & Trends
  • Code of Ethics
  • Public Relations professionals
  • Public Relations in the context of the business
  • Research in Public Relations
  • Public Relations of public figures
  • Public Relations Planning & Operations
  • Public Life & Public Relations
  • Crisis management
  • Communication: crown of Public Relations
  • Business communication
  • Public Relations Tools
  • Media & Public Relations
  • Public Relations Plan and Implementation
  • Corporate events
  • Case studies

Monitoring Methods

  • Live Online: The programme can be attended online in real time through IST College’s modern and user-friendly digital learning platform, providing direct access to live classes and all course materials.
  • On-Demand: Participants have access to recorded sessions for supplementary learning purposes. These recordings are provided to complement live teaching and support the overall learning experience.

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