Duration

8 hours

Μοde of Delivery

Blended Learning

Language of Delivery

Greek

Start Date

TBA

Location

Athens, Greece

Description

The Event Management course is designed to provide you with the necessary knowledge about organizing special events. A creative path that fully engages participants in a productive learning experience. Through this seminar you will acquire all the necessary theoretical and above all practical knowledge to carry out any corporate event assigned to you. All phases of an event, from planning to its implementation, are thoroughly analyzed and with real examples.

Monitoring Benefits

  • Improve your organizational skills and learn how to plan and manage events effectively.
  • Improve your communication skills and learn how to communicate effectively with different people as event management involves working with various stakeholders including clients, suppliers and attendees.
  • Gain a comprehensive understanding of the various aspects of event planning and management
  • Strengthen the knowledge and skills required to succeed in this field of event management
  • Expand your professional network and gain valuable contacts with industry professionals.

Who it is addressed to

The seminar is aimed at all levels of experience, ability and age. In fact, the diversity of participants is one of its strengths. Whether you’re a business executive managing corporate events, aiming for professional development or simply looking to expand your knowledge, you’ll complete the training with experiences and contacts that reflect the global events market.

Lectures

Dimitra Baltouna is a senior Marketing & Communications Strategist with 20+ years of experience driving brand growth, transformation, and market expansion across multiple industries.
Her expertise spans strategic marketing, branding, and corporate communication, with a strong emphasis on creating meaningful brand positioning and delivering measurable business results. She brings a cross-sector perspective, integrating ESG principles into modern communication strategies and helping organizations evolve in a rapidly changing environment.
As an experienced educator, she bridges theory with practice, equipping students with practical knowledge and strategic thinking relevant to today’s market.

Study Programme Structure

  • Event Management: the ultimate team sport
  • Basic principles of organizing events
  • Planning, concept building, target audience identification
  • Where & when
  • Corporate Presence – Public Relations – Event: dependency relationship
  • Event marketing
  • Analysis tools and application of results
  • Types of events: what you imagine and what you don’t imagine The “wedding” list
  • Ticketing: the “door” of events
  • Check in
  • Budget management
  • Project management: schedule, facilities, audiovisual equipment
  • Human resource management & work teams in action
  • Become the ideal event manager, learn your skills
  • Risk and incident management
  • Corporate purposes served by an event
  • The media and us
  • Sponsors
  • Gifts & prizes
  • Volunteer, it’s worth it
  • Feedback – Post event marketing

Monitoring Methods

  • Live Online: The programme can be attended online in real time through IST College’s modern and user-friendly digital learning platform, providing direct access to live classes and all course materials.
  • On-Demand: Participants have access to recorded sessions for supplementary learning purposes. These recordings are provided to complement live teaching and support the overall learning experience.

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