Duration
1 year
Monitoring Method
Full-time
Language of Delivery
Greek
Start Date
Οκτώβριος 2024
Location
Athens, Greece
Description
The Global BBA programme is an undergraduate programme offered by IST in collaboration with the College de Paris, with a three-year duration of study and the award of a Bachelor’s degree upon successful completion. Depending on the programme of study attended, graduates of the IEKs can enter directly into the third year of the BBA.
The programme is offered in cooperation with the College de Paris. The College de Paris is included in the INTERDISCIPLINARY ORGANISATION FOR THE RECOGNITION OF ACADEMIC AND INFORMATION TITLES lists.
Objectives of the programme
Curriculum structure
- Analyse its market and participate in the commercial strategy.
- Market Study & Analysis
- Strategic Marketing
- Digital Strategy & E-Reputation
- Drive business performance
- Community management
- Sales and Marketing action plan -PAC-M budgeting specifications and management tools
- Performance Management and Activity Control
- Ensure the management of the sales team.
- Ensure the management of a sales team and HR development team.
- Managerial communication
- Professional report
- Business project: business creation
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