Duration

Full time - 1 year

Μοde of Delivery

On-site (Online & On demand - providing additional support to the learning process)

Language of Delivery

Greek and English

Start Date

October 2026

Location

Athens, Greece

Description

The Bachelor in Management of Tourism is a modern three-year undergraduate programme offered by IST College, combining Tourism and Hospitality with Business Management. The programme equips students with the knowledge and skills required to develop successful careers in one of the most dynamic and international sectors of the economy.

Graduates of Greek Institutes of Vocational Training (IEK) in relevant fields may, depending on the curriculum they have completed, be eligible for direct entry into Year 3, allowing them to earn their Bachelor’s degree in just one year.

Objectives of the Programme

  • Connect with the Tourism industry, through IST College’s network of partnerships with leading companies and professionals in the sector.
  • Experience the industry in practice, through educational visits to companies and organisations operating in Tourism, Hospitality and Event Management.
  • Enhance your studies and strengthen your CV, with the opportunity to attend certified seminars at no additional cost and gain additional, up-to-date and practical knowledge.
  • Study with flexibility, taking advantage of different learning options and access to educational materials, while maintaining a strong focus on the quality of the overall learning experience.

Structure of the Programme of Studies

  • Growth marketing and affiliation B2B/B2C
  • Business design with AI
  • Cost control
  • CRM and data management
  • Direct marketing
  • Principles of supply-chain management
  • Digital acquisition and marketing performance
  • Digital project management and CMS
  • Business ethics
  • Communication strategy
  • Marketing of services
  • International business
  • Sales force management
  • Business English
  • Research method
  • Prosper – Getting ready

  • International hospitality operations management
  • Public Relations and Storytelling in Tourism
  • Luxury hotel service management
  • Event planning and execution
  • Total quality management
  • Tourism product Design and Sales
  • Managing Crisis
  • Labor Law
  • Capstone Project

More Information

The Bachelor in Management of Tourism provides you with a broad professional foundation in Tourism, Hospitality and Business Management, opening up career opportunities across a wide range of sectors within the tourism and hospitality industry.

Graduates can pursue career opportunities in areas such as:

  • Tourism & Hospitality Management
  • Hotel & Accommodation Management
  • Travel Agencies & Tour Operators
  • Tourism Operations & Services
  • Destination Management & Tourism Development
  • Tourism Marketing & Digital Communication
  • Sales & Business Development in Tourism
  • Events, Conferences & MICE Management
  • Customer Experience & Guest Relations
  • Sustainable Tourism & Destination Development
  • Tourism Entrepreneurship & Business Management

The Bachelor in Management of Tourism is designed for graduates of private and public Institutes of Vocational Training (IEK) who have successfully completed their two-year programme and hold an IEK diploma. It is ideal for those who wish to upgrade their qualifications in just one year through direct entry into the 3rd year of the academic programme, earning an internationally recognised Bachelor’s degree and enhancing their career prospects both in Greece and abroad.

Direct entry into the 3rd year of study (top-up) requires applicants to provide a Certificate of Vocational Training (VEK) from a private or public IEK, awarded upon completion of a programme in a relevant field of study.

The BBA In Tourism And Hospitality offers you the opportunity to continue your studies at postgraduate level.

The programme is delivered on site, through scheduled classes at our premises at 68 Syngrou Avenue (next to Syngrou–Fix Metro Station).

At the same time, through our modern learning platform, students have the option to attend classes online (live) and access them on demand (recorded sessions), providing additional support throughout the learning process.

Certificate of Vocational Training (V.E.K.) and Academic Transcript from a public or private Institute of Vocational Training (IEK) in a relevant field of study.

Teaching is in Greek and English.

The registration process is simpler and shorter than ever!

You can register in the following ways:

Α) Online

You can download the registration form here and send it completed to admissions@ist.edu.gr, along with the necessary registration documents (to view them click here) and proof of deposit (to view the bank accounts click here.)

Β) By visiting IST College

The IST College Administrative Staff will be at your disposal to help you register. All you need is to come to IST College with the necessary registration documents (to view them click here)

The way the already affordable IST College tuition fees are paid is very flexible. In consultation with IST College financial services, it is possible to pay in instalments or in a lump sum with a corresponding discount.

You can also apply for one of the scholarships offered by IST College in cooperation with well-known companies and organisations. For more information click here.

It is important to note that by paying your tuition fees, apart from attending the courses, you will enjoy a range of privileges and services at no extra charge such as:

  • Registration
  • Use of the IST College Library
  • Use of the IST College Library Library Library
  • Participation in the Examinations
  • Use of the IST College Modern Education Platform
  • Issuance of all certificates of study, grades and certificates from both IST College and the partner university
  • Participation in seminars, events and conferences organised and offered by IST College
  • A card that ensures preferential prices in college-affiliated shops of various sectors and services

Download the Study Guide here.

The qualifications awarded by the higher education institutions partnered with IST may be recognised as professionally equivalent to degrees awarded by Greek Universities, in accordance with the terms and conditions of Greek legislation (Presidential Decree 38/2010), following an application to the Autonomous Department for the Implementation of European Legislation (ATEEN) of the Greek Ministry of Education.

Professional equivalence relates exclusively to the professional use of the qualification, including access to regulated professions, participation in public sector recruitment procedures (e.g. ASEP competitions), and other professional rights. It does not constitute academic recognition of the degree.

If you have previously completed relevant studies (at a Vocational Training Institute (IEK) or a university), these may be recognised through the transfer of academic credit, allowing you to enrol directly in an advanced year of the programme, where applicable.

The recognition of prior learning and advanced entry does not affect your eligibility to apply for professional equivalence recognition by ATEEN (see Council of State, Plenary Decision 178/2023).

IST staff remain available to graduates to provide information and guidance regarding the procedures for obtaining professional equivalence recognition of their qualifications.

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